Feb 9, 2021

BIC Employer of Choice award 2021CCEOC Inc., and Boating Industry Canada News Week Digest are pleased to announce that Princecraft is the winner in the ‘Marine Business’ category, of this year’s Boating Industry Canada Employer of Choice (BICEOC) Awards.

This is a national award program that recognizes and promotes the best employers in the Canadian recreational boating industry. Winners in other categories will be announced in the coming weeks.

Companies that take part in the program must submit a Company Profile and complete the Employee Commitment survey. A combined score determines if an organization has achieved the award. There are two categories:

·       Dealers & Marinas

·       Marine Business: Manufacturers, Suppliers, Service Providers, Retailers and Distributors

Princecraft, the largest boat builder in Canada and a Brunswick company, has been committed to the Boating Industry Canada Employer of Choice program since the program’s inception in 2016 and Princecraft has been a consistent winner every year for the past five years in their category of Marine Business.

 “I’m very excited for the companies that have achieved award levels in the Boating Industry Canada Employer of Choice program this year,” said Jeff Doran, president of CCEOC Inc. “With the added pressure of managing through the pandemic, these companies have continued to show resiliency and demonstrate how important their people are to the success of the business. They have worked hard to create world class cultures and preferred employer brands. This is the fifth consecutive year that Princecraft has won the award in the Marine Business category, clearly demonstrating their commitment to the program and to their people. ”

“We congratulate Princecraft on their success and their commitment to the Boating Industry Canada Employer of Choice program. Although it is not a part of our company, Boating Industry Canada enthusiastically supports the Employer of Choice program as a means for employers to both attract and retain the quality of people our industry needs  to meet and exceed our customer’s expectations,” stated Andy Adams, Managing Editor of Boating Industry Canada News Week Digest.

All participants in the Boating Industry Canada Employer of Choice program have the opportunity to develop continuous improvement plans through the purchase of their employee survey data. These reports provide targeted insights that help address key organizational challenges to improve employee engagement and build a better corporate culture.

The winners have shown high scores in the areas of leadership, engagement and personal enjoyment. They can now take advantage of unique branding opportunities to help attract and retain the best talent in the market. They can also use the assessment data to improve employee engagement and help make their companies even better places to work at, and do business with.

Watch the award presentation to Princecraft President, Rodier Grondin:


To learn more about the Boating Industry Canada Employer of Choice award program please go to the website  or call 416-886-7007.

About CCEOC Inc.

CCEOC Inc., a leader in employer of choice initiatives and corporate culture development, has been establishing market sector Employer of Choice award programs since 2004.  

CCEOC works with organizations to assess, develop and advance employer of choice cultures, improve the employee/customer experience and provide innovative solutions to help build high-morale, high-performing organizations.

COVID-19 Free Offer: With the many challenges facing organizations over the past year, CCEOC has developed an Employee Wellness pulse survey designed to assess employee mental health and wellbeing specific to the pandemic. This service is free of charge to first time users.

For more information on an Employer of Choice award program or to find out more about our wellness surveys, workshops, seminars and training services, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 416 886-7007.