Oct 5, 2021
Attwood, a division of Advanced Systems Group (ASG) by Brunswick Corporation (NYSE: BC) has announced the launch of the all-new PowerBase Series at the 2021 IBEX tradeshow in Tampa. PowerBase is the industry’s first truly intelligent, powered fold-down light or antenna base, all controlled with just a push of a button right within the helm. With PowerBase, users will never have to climb on their hardtop again.
PowerBase series provides safety, accessibility, and reliability with the following features:
• SafeGuard Breakaway – In the event of an impact, PowerBase will safely return to stowed position preventing potential damage to fiberglass top
• SmartDeploy Backdrive – In the event of a blocked deployment, PowerBase senses an obstruction and reverses the light/antenna back to its starting position
• Standardized mounting patterns allow for upgradeability
• Available in Masthead and All-Round configurations featuring Attwood brand LightArmor LED Technology (PowerBase Light)
“Building upon our successes within the industry leading Attwood LightArmor navigation light portfolio, PowerBase allows us to challenge the status quo and address major safety and accessibility needs faced by boaters each and every day,” said Justin Focht, Advanced Systems Group product manager. “PowerBase also offers our OEM partners seamless integration with their existing helms and dramatically reduce hardtop warranty and service claims.”
PowerBase is setting a new standard for accessibility and control. With its intuitive design and technology, consumers can experience worry-free boating, knowing that PowerBase is always aware. Attwood PowerBase Series will be available for purchase beginning Friday, November 26th, 2021. For more information about Attwood PowerBase, please visit www.attwoodmarine.com/powerbase
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Advanced Systems Group announces the launch of Attwood Powerbase series; intelligent, powered fold-down light or antenna base
Marine Industry Career Path: Brett Ramsey
Wendy and Brett Ramsey
Boating Industry Canada is kicking off its Marine Industry Career Path series once again. For the first installments this year, we have two subjects to highlight. Introducing Wendy and Brett Ramsey!
The Ramsey’s have been working in the marine industry for many years but have both had unique paths in getting to where they are now. They’ve also been working on an impactful pilot project for a long time, which will now be launching this spring. The focus of this initiative is to bring more young people into the marine industry.
Changing Scene
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Launchings
Bayliner expands its Award-Winning M Series launching the all-new M19 at the Miami International Boat Show
Building on its award-winning M Series, Bayliner unveiled the all-new M19 at the Miami International Boat Show. The M19 joins the M Series lineup of the M15 and M17 delivering the stability and versatility the series is known for with a focus on expanding boater participation through its intuitive design, ease of maintenance and inclusive price point.
With an overall length of 19 feet and starting at $30,995 USD, the M19 is built on an improved M-hull foundation offering increased stability and automotive style handling for familiarity to appeal to the next generation of boaters. The M19 features an upgraded nine-person capacity and is watersports capable for a full day of adventure on the water.
People
Airmar hires Suzanne Hawley as Brand Manager
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Hawley comes to Airmar with extensive marketing and PR experience in the marine electronics industry including 20 years as the owner of Hawley Communications, a consulting agency focused on creative marketing solutions for businesses in the recreational boating industry.
