Jan 19, 2021

Jonathon Burns, Ben Mallet, Scott HigginsThe Yamaha U.S. Marine Business Unit begins 2021 with several new management team appointments. These changes continue to maximize synergies and strengths across the organization to better serve customers, dealers and boat builders.
 
“Though 2020 was an unexpected and challenging year, we maintain our focus on the Yamaha Motor Corp., Ltd. 2030 vision to improve our business operations and strengthen our position as the premium brand in this industry,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “These changes within our management team support our strategy and will drive the development of the most innovative products and quality services for our boat builder customers, dealers and consumers.”
 
Jonathon Burns returns to Yamaha’s headquarters in Kennesaw, Ga., as General Manager of the U.S. Marine Development and Business Planning Division. In his new role, Burns will focus on developing the next generation of Marine Boat Power Systems products, bringing together multiple teams to meet the needs of Yamaha’s customers and dealers. Prior to accepting the new position, Burns spent four years as General Manager of Yamaha Marine Precision Propellers, Inc. (YPPI) in Indianapolis, Ind., where he recently led the development of the new, modern YPPI foundry in Greenfield, Ind.
 
Burns originally joined Yamaha Marine as a Sales Coordinator at Skeeter® Boats in May of 2000, then moved to the Marine Group’s Operations and Planning Division in 2004 as a market analyst. In 2010, Burns was promoted to Division Manager of Yamaha Marine Operations and Planning where he served as a member of the Marine Group’s Senior Leadership team for more than five years.
 
Ben Mallett accepted the role of General Manager of Bennett Marine, Inc., a leading adjustable trim tab manufacturer acquired by Yamaha U.S. Marine Business Unit in 2017. He will transition to Bennett Marine’s facility and headquarters in Deerfield Beach, Fla. In his new position, Mallett will oversee Bennett’s operations and work to further integrate the company into the Marine Business Unit’s operations.
 
Prior to his current position, Mallett served as Division Manager of Marine Supply Chain Management, leading the teams responsible for Marine and WaterCraft Operations, Marine Rigging and Parts, WaterCraft Parts and Accessories and Marine Business Unit Procurement. Mallett also previously held the position of Division Manager of Marine Operations and Business Planning, a role in which he was deeply involved in business planning for both the Yamaha Marine Group and Yamaha companies including YPPI, Skeeter Products, Inc., and G3® Boats. He originally joined Yamaha in 2006 as Southeast Regional Sales Coordinator for Marine Dealer Sales.
 
Scott Higgins will assume the role of Division Manager, Marine Supply Chain Management. Since 2014, Higgins served as a Regional Sales Manager for outboard dealer sales in the mid-western region of the U.S. From 2008 to 2014, he served as a District Marketing Manager. Higgins started with Yamaha in 2003 as a Regional Sales Coordinator and brings nearly two decades of sales and operations experience to his new role.

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The Importance of a Sea Trial

 

Sea TrialI am frequently asked if I think it's important that a marine surveyor attend a Sea Trial when one of our clients is buying a used boat. In very simple terms, not including your marine surveyor on a Sea Trial is a failure to complete the full marine survey. Many buyers believe they are obtaining a marine survey in order to make sure they can get insurance on the vessel they are buying.

Once the buyers receive their marine survey reports however, most realize that the surveyor sees deeper into the condition of the vessel. Often, the surveyor finds a number of items that that the prospective buyer has overlooked. 

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

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In an effort to keep boating and outdoor enthusiasts connected with the show’s dealers and exhibitors, the event organizers have moved to an online platform: The Maritime Boating & Outdoor Digital Marketplace.

 

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VERATRON DEBUTS SMALLEST N2K GNSS ANTENNA

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Starting off the series is Veratron GO GPS, the satellite-only version. Alternately, Veratron GO Data offers a Bluetooth Low Energy (BLE) gateway that enables users to monitor engine, battery, navigation and other vessel performance data on Veratron's new NavDash mobile app.

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Vesper Appoints U.S. National Channel Manager to Drive Sales of the Award-Winning Cortex Product Line

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"We are thrilled to welcome Damien to the Vesper Marine team as U.S. National Channel Manager,” said Jason Young, Vesper Marine, Global Sales Director. “With an extensive resume in sales and service for marine electronics and safety products, Damien is well-versed in our product line, having previously managed our sales efforts in Alaska. 

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