Mar 23, 2021

Meryl CookFlow-Rite, a leading manufacturer of injection-molded fluid control products, has hired Meryl Cook as its new senior marketing manager. Todd Hart, company president, made the announcement.

Overseeing a five-person team, Cook leads all marketing activities at Flow-Rite. As the company's primary brand ambassador, she manages creative campaigns that leverage public relations, advertising, social media and the corporate web presence, including SEO/SEM tactics. Additionally, she provides customer channel support, marketing automation and analytics expertise.

Cook has over 20 years of global marketing management experience. Excelling at implementing strategies that promote brands and increase sales, she has extensive experience in new product launches and event planning. A public relations and communications professional, she is adept at leveraging social media to build customer engagement.

Previously, Cook was the global director of marketing for Trojan Battery Company where she supported its consistent growth in sales and market share. Prior, she was the senior marketing communications manager at Quantum, a global expert in scale-out storage, archive and data protection solutions for preserving digital assets.

"Meryl has an immensely impressive track record," said Hart. "She has a solid grasp of manufacturing and our products, and the marketing acumen to communicate it to a wide range of audiences. We're pleased to welcome her to our robust marketing team."

Flow-Rite manufactures in the USA, injection-molded fluid control products. Its marine line includes livewell, baitwell and ballast solutions with unique Qwik-Lok™ connectors, as well as the innovative Remote Drain Plug. It offers single-point battery watering systems for boats, RVs, golf carts and industrial applications. This year, it celebrates its 40th anniversary.

For information visit: www.flow-rite.com

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Electric Shock Drowning - the invisible hazard in the water

VoltSafe Shore Power

Why is swimming not allowed at marinas? 

Most people assume this is to prevent swimmers from being injured or killed by boats. But there’s also another invisible hazard, electric shock.  Electric shock drowning happens when electric current leaks into a surrounding body of water and the water becomes energized. If someone enters that area of water, he or she could lose muscle control and be unable to swim to safety or call for help.

Power boats with faulty electrical wiring that are connected to shore power may cause the water to become energized.

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Nominate Your Boating Heroes Today - CANADIAN SAFE BOATING AWARDS

 

Be #WakeAware

The Canadian Safe Boating Council wants to acknowledge these heroes and showcase their commitment to safe boating. The CANADIAN SAFE BOATING AWARDS, usually called the CASBAs, honours the people, programs, and organizations that help to make boating in Canada safer and better for all of us.

Who are these heroes?

They could be a family or individual who saves a life; a boating safety advocate, a volunteer or teacher whose passion for boating engages people and influences boating safety...

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Changing Scene

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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Launchings

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CPS-ECP and Carefree Boat Club

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A unique, wax-like formula, Snap Stick lubricates and protects plastic and metal snaps, zippers, hinges and other small hardware from the effects of harsh marine environment exposure. Unscented, non-toxic and biodegradable, it won't harm fabrics and other boat surfaces. Non-soluble, it doesn't rinse off when exposed to rain and spray, or boat washing. 

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Meet Kim Knudsen, new Community Partnerships and Training Coordinator at Quadrant Marine Institute

Kim Knudsen

Kim Knudsen has just joined the Quadrant team as their new Community Partnerships and Training Coordinator. He comes to the Quadrant team with a background in high-end hospitality, business development and training development and coordination for a variety of industries including education and maritime. He has lived and worked in many countries and makes a great addition to Quadrant’s adventurous team!

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