Esterline CMC Electronics Picks Marcovitch and JR Media
CMC Electronics Inc. has selected Marcovitch PR of Toronto and JR Media of Keswick to manage its advertising and communications in Canada.
The team will manage media planning and execution, including print, and online advertising. Marcovitch PR and JR Media will also provide CMC with focused Canadian creative executions and public relations initiatives.
Joe Camilleri will act as creative director on the account and Judy Richardson will plan and execute all media. John Morris will implement public relations programs on behalf of CMC. All three are well-respected practitioners in the marine field.
Engaging agency assistance reflects CMC’s commitment to the Canadian marine market. “Over the years, CMC has managed its own advertising and PR activities, but moving forward, we are looking for professional assistance to help us increase our visibility in the marine market in Canada," notes Glenn Butt, Business Unit Manager for CMC.
Esterline CMC Electronics is Canada’s leader and largest distributor of marine electronics products. CMC provides local Inventory, local expertize, and local service for the recreational, and commercial marine industry, with coverage for the entire Canadian marketplace.
Marcovitch Public Relations and JR Media have worked together for ten years to provide comprehensive media services, original advertising materials and effective PR services for Canadian recreational marine clients.
