Saxdor Yachts appoints Don Smith as President of Sales for the Americas  

January 13, 2026

Saxdor Yachts is pleased to announce the appointment of Don Smith as President of Sales for the Americas, effective January 1, 2026. This strategic leadership addition reflects Saxdor’s continued commitment to strengthening its global presence and accelerating growth across one of the world’s most influential marine markets.

With more than 40 years of executive experience in the marine sector, Don Smith brings a strong track record in sales leadership, dealer network development, and market expansion. Throughout his career, he has held senior positions at some of the industry’s most respected companies, including Groupe Beneteau, Brunswick, Regal Marine, MarineMax, and Galati Yacht Sales.

Don’s extensive knowledge and industry insight will be instrumental as he leads Saxdor’s commercial operations and grows the brand’s product presence and development strategy across the Americas, with a focus on further strengthening the company’s distribution network and expanding market reach.

“Don’s leadership and deep industry expertise make him the ideal choice to accelerate Saxdor’s growth in the Americas,” said Aki Juhakorpi, Chief Commercial Officer of Saxdor Yachts. “We’re excited to welcome him to the team.”

Don Smith’s appointment supports Saxdor’s next phase of development in the Americas, as the company prepares to expand its product offering and build on the strong momentum already established in the region.

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