Pride Marine Group Expands to Innisfil Location

Karen and Paul Nickel, owners of The Pride Marine Group have announced that the company has expanded to embrace their sixth location with the acquisition of the former Boat Max dealership in Innisfil, Ontario. The high-visibility location fronts onto the very heavily travelled Highway 400, just south of Barrie, Ontario. Several other boat and cottage related businesses are also located here. The Boat Max facility is a modern, architecturally attractive building on a large parcel of land and with a showroom area suitable for the display of a whole range of boats. Service bays are also included and the location will be very convenient to boaters looking for warranty and service for their boats as well as storage services. In particular, the Pride Marine Group who are now Chaparral dealers, will continue sales, service and support for the Chaparral owners who had previously dealt with Sandy Cove Marine. That business fell into receivership earlier this year and their Innisfil, Ontario location has closed. The Pride Marine Group are dealers for Chris Craft, Crownline, EdgeWater, Nautique, Correct Craft, Tiara and South Bay.

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The 2024 Marine Electronics Conference & Expo, held by the National Marine Electronics Association, (NMEA) took place September 16 to the 20th in Providence, Rhode Island. Boating Industry Canada was there for the first time and we were very impressed with what we found.

The association is very well supported and virtually any significant marine electronics company that you could name, was represented there on the Exhibitor list at the Expo as well as all being NMEA members and very supportive of the organization.

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Harris Boats Launches its First All-Electric Pontoon, the Cruiser e-210 Powered by Mercury® Avator™

Harris Boats has announced the launch of the Cruiser e-210, the brand’s first all-electric pontoon. Powered by a Mercury® Avator™ 35e Outboard, the Cruiser e-210 provides the same level comfort, amenities and style the Cruiser model is known for, in addition to a more sustainable, gas-free option to explore the waterways.

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Mercury Racing unveils new 150R/200R V6 outboards during the 2024 Cannes Yachting Festival

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Mercury Marine, a division of Brunswick Corporation and Mercury Racing launched two new Racing outboards on the opening day of the Cannes Yachting Festival. In addition, this week Mercury also announced new color options for the 150hp FourStroke, and introduced a new mid-range Jet outboard engine.

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