NEW POSITION FOR JEAN-FRANCOIS LAIR -BENETEAU DIRECTOR OF SALES AMERICAS

Jean-François Lair

Dec 12, 2017

Beneteau is pleased to announce the appointment of Jean Francois LAIR as Director of Sales Americas. 

In his role, Jean Francois will be responsible for the Beneteau business in Canada and the Americas. He will be based in Annapolis.

Jean Francois has a long experience within the company and brings knowledge of different cultures and markets.

After spending 10 years with Sunsail, Jean Francois has run export sales for more than a decade at Beneteau.

 

 

“I am very glad Jean Francois will lead our business in the Americas” says Luca Brancaleon, General Manager of Beneteau. “His experience, attitude and product knwoledge will be a great contribution to our growing presence on the american territory.”

Luca Brancaleon

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Two French Icons and a World Premiere at The Paris Nautic Show: New Beneteau Gran Turismo 50 Alpine Limited Edition

At the Paris Nautic Show, BENETEAU and Alpine are bringing together two worlds steeped in French expertise by unveiling the Gran Turismo 50 Alpine limited edition for the first time, alongside the all-new Alpine A390.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More