STEVE LANGLAIS NAMED PRESIDENT – SEA RAY

Steve Langlais

May 21, 2019

The Brunswick Boat Group, a unit of Brunswick Corporation (NYSE: BC), today announced that Steve Langlais has been named President – Sea Ray Boats, succeeding Brad Anderson, who has chosen to pursue opportunities outside the Company.  Langlais, currently President – Ft. Wayne Operations for Brunswick, will continue to report to Brunswick Boat Group President Huw Bower.  The appointment is effective immediately.
 
“Steve is an excellent fit for Sea Ray,” Bower said. “He has a very impressive track record of accomplishment, building and growing premium brands and fostering strong distribution relationships. His energy and engaging leadership ensure that Steve will continue to drive the exciting transformation underway at Sea Ray.
 
“Celebrating its 60th anniversary and with committed investment in technology, design, capacity and talent, Sea Ray is bringing to life a bold vision for the future of this iconic brand,” Bower continued.  “I am thrilled that Steve’s strategic insight, commitment to quality, and collaborative leadership style will perfectly complement Sea Ray’s talented leadership team and experienced employee base.  Steve will continue to build upon the brand’s strong heritage and extend Sea Ray’s leading position in the global marine market.”
 
Langlais joined Brunswick in 2016 as President – Princecraft Boats.  He assumed his current responsibilities at Ft. Wayne, an important production center for Brunswick’s popular pontoon brands, including Harris, in 2018. During his tenure at Ft. Wayne, Langlais has overseen a number of strategic investments and process improvements to further strengthen operations, improve quality, and refine Brunswick’s pontoon portfolio, leading to record results in 2018.  
 
Brunswick has begun the process to identify Langlais’ successor. In the interim, Jorge Valdes, vice president – supply chain, will lead the Ft. Wayne operations team, reporting to Bower.  
 
“We thank Brad for his many contributions through the years in a variety of roles since joining Brunswick in 2001, and we wish him the very best in his future endeavors,” Bower concluded.
 
Prior to his assignment at Princecraft, Langlais worked for Soucy International, where he spent four years in managing P&L responsibilities and sales.  Prior to that, Langlais was with Bombardier, where he had spent 16 years in various engineering and procurement roles within their recreational products divisions.
 
Langlais has a bachelor’s degree in mechanical engineering from Laval University, and a Master’s in Business Administration from Sherbrooke University.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Highfield Boats Announces New Escape Fiberglass-Hull Center Console Rib Series

Highfield Boats, America’s leading RIB brand, is proud to announce the launch the Escape Series, an all-new line of fiberglass-hull center console RIBS made in the USA. The first two models in the series, the Highfield Escape 650 and Escape 750, were unveiled during the Highfield Boats Dealer & Media Day Event at the company’s factory in Cadillac, Michigan.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More