BRUNSWICK APPOINTS DR. JOHN REID VICE PRESIDENT – ENTERPRISE TECHNOLOGIES

Dr John Reid

Jan 28, 2020

Brunswick Corporation (NYSE:BC) has announced the appointment of Dr. John F. Reid as its Vice President –  Enterprise Technologies, effective Feb. 3, 2020.  Dr. Reid will be based in the Company’s Mettawa, IL headquarters and will report to Brunswick Chief Executive Officer David M. Foulkes. 

Dr. Reid brings to Brunswick over 30 years of highly accomplished technology leadership experience most recently serving as Director, Enterprise Product Innovation and Technology and Technical Fellow at Deere & Company.   Over his 19 years at Deere, Dr. Reid was instrumental in the development and implementation of the enterprise innovation strategy and processes, driving enterprise capability building through product technology roadmaps that included, among other critical initiatives, the company’s strategy for automation and autonomous machine systems.  Prior to his tenure at Deere & Company, Dr. Reid was a professor at the University of Illinois for 14 years and he was recognized for his automation research contributions.

“We welcome John to the Brunswick leadership team and are pleased to have someone of his caliber in this important role in the Company,” said David Foulkes, Brunswick CEO.   “As evidenced again by our strong presence earlier this month at CES, Brunswick is the clear marine industry technology leader. This is an exciting time in our industry with the strong potential for advanced technologies in many areas, including autonomy, connectivity and electrification, to transform on-water experiences and attract new consumers to boating.   Working together with our Propulsion, Boat, Vessel Systems and Business Acceleration business units, as well as existing and new external technology partners, John will play a major role in the planning, coordination and resourcing of our long-term technology development plans to take advantage of that potential.” 

“As a long-time boater, I’m excited about the opportunity to help advance Brunswick’s product and technology leadership,” said Dr. Reid.  The Company is uniquely positioned to take advantage of the rapidly evolving technology trends.  I look forward to working with Dave, the leadership team and business units to further accelerate Brunswick’s momentum and drive continued value creation and success through our industry-leading innovation.”

Dr. Reid earned engineering degrees from Virginia Tech (BS/MS) and his Ph.D. from Texas A&M University.   An active inventor, Reid has over 30 patents, primarily in the area of sensing, automation and control and is a member of the National Academy of Engineering. 

Related Posts





Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line

CMRA

Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More


ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More