Dec 22, 2020

Despite a highly unusual and difficult year due to COVID-19, Boston Whaler’s dealers proved their commitment to delivering outstanding results. Whaler dealers earned 14 of the top 100 spots on Boating Industry’s 2020 Top 100 Dealers list and achieved high marks in the NMMA’s annual Customer Satisfaction Index (CSI) surveys. Further, Boston Whaler honored dealers with its 2020 Dealer Awards for excellence in retail sales and CSI scores — accomplishments made more impressive considering the challenges presented by the COVID-19 pandemic.
           
“In an environment with many more first-time boat owners, as well as a huge increase in boaters’ time spent on the water, the consumer experience during and after purchase is key to the success of our brand,” said Reinaldo Maykot, Boston Whaler VP of Sales and Customer Experience. “Our dealers are instrumental in providing a positive experience; they play a huge role in ensuring boaters enjoy their Boston Whalers to the fullest. We extend our sincere gratitude to all those who went above and beyond this year. Congratulations!”
           
 The Boating Industry Top 100 is the only independent ranking of boat dealers in North America, making it all the more prestigious an honor. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more.
            
“From the thousands of dealers in North America — and hundreds of nominations — these 100 dealers are the best of the best,” said Top 100 Program Director Jonathan Sweet. “These dealers excel not only at the business of selling boats, but also delivering a great customer experience.”
           
Meanwhile, CSI scores are based on information collected independently by the National Marine Manufacturers Association (NMMA). The CSI program was created to recognize boat dealers who actively measure customer satisfaction and pursue continuous improvements to better serve their customers. Data was collected as part of a survey of more than 150,000 customers who purchased a new boat or engine during the eligible period.
           
“We’re grateful to our dealers for their commitment to serving and supporting the global family of Whaler boaters,” said Boston Whaler President Nick Stickler. “We thank them for a job well done and look forward to many more years of successful partnership.”
           
Boston Whaler dealers who earned awards this year are as follows:
 
BOSTON WHALER 2020 DEALER AWARDS
 
DOMESTIC AWARDS
 
TOP CSI SCORES: MARINEMAX
  
            MarineMax Island Marine Center
            MarineMax Venice
            MarineMax Clearwater
            MarineMax Sarasota
            MarineMax Wrightsville Beach
  
 
TOP CSI SCORES: INDEPENDENTS
  
            McCarthy’s Marine Sales
            Hampton Watercraft
            Nauset Marine – Orleans
            Bob Clemons Boats, Inc.
            Gull Lake Marine
            Outboard Motor Shop
  
 
OUTSTANDING SALES ACHIEVEMENT: MARINEMAX
  
            MarineMax Clearwater
            MarineMax Naples
            MarineMax Wrightsville Beach
            MarineMax Ft. Myers
            MarineMax Sarasota
            MarineMax Pompano
  
 
OUTSTANDING SALES ACHIEVEMENT: INDEPENDENTS
  
            Chesapeake Whalertowne 
            Nauset Marine
            Hampton Watercraft
            Union Marine
            Sun Country Marine
            Gordon Bay Marine
            Fisherman’s Boat Group
  
 
INTERNATIONAL AWARDS
 
OUTSTANDING SALES ACHIEVEMENT:
  
            Wally Castro Marine – Puerto Rico
            Performance Boats – Mexico
            S.A.D. – French West Indies
            Harbour House – Grand Cayman
            Cascos Marinos – Panama
  
 
  
MARKET CONQUEST AWARD:
            Corsa Marine – Trinidad & Tobago
 
MOST IMPROVED PERFORMANCE
            Kragstad AS – Norway
 
BEST NEW DEALER
            Sensey Marine – France
 
 
 
TOP LARGE BOATS
            Chantier Naval Simons – France
 
BOSTON WHALER PASSION AWARD
            Mas Marine – France
  
 
BRAND COMMITMENT AWARDS
  
            Hong Seh Marine – Singapore
            Samaco Marine – Saudi Arabia
  
2020 BOATING INDUSTRY TOP 100
 
Boston Whaler Dealers in the Top 100 Hall of Fame:
            MarineMax
 
Boston Whaler Dealers in the Top 20:
  
            M&P Mercury Sales Ltd.
            Hampton Watercraft & Marine
  
 
Boston Whaler Dealers on the Top 100 List (21-100):
  
            Breath’s Boats & Motors
            Chesapeake Whalertowne
            Clemons Boats
            Colony Marine
            Gage Marine
            Gordon Bay Marine Ltd.
            Fisherman’s Boat Group
            Lynnhaven Marine
            Taylor Marine Center, Inc.
            Town & Country Marine
            Watercraft Sales