Brunswick Corporation Wins 13 Awards across its portfolio of brands at the 2023 Miami International Boat Show

Brunswick Corporation Wins

Feb 28, 2023

Brunswick Corporation (NYSE: BC) had an award-winning performance at the Miami International Boat Show with its brands and products being recognized with 13 awards, including four NMMA Innovation Awards, over the first two days.

Furthering Brunswick’s marine leadership position, its brands won awards highlighting innovation, customer satisfaction and marketing excellence, including: 

• Four Brunswick products won Innovation Awards, including Navico Group, Lowrance® HDS PRO with Active Imaging HD and ActiveTarget 2 (Consumer Electronics, Mobile Applications and Software); Sea Ray, SLX 260 Outboard (Cuddy Cabin, Bowrider, Deck Boats); Mercury Marine, Avator 7.5e Electric Outboard Motor (Electric Motor/ Battery Powered Propulsion/ Hybrids); Navico Group, Fathom e-Power System (Mechanical & Electrical Systems)

• Five brands were recognized with Marine Industry CSI (Customer Satisfaction Index) Awards for displaying the highest levels of customer contentment.Boston Whaler, Crestliner, Cypress Cay, Harris Boats and Lund Boats were recognized receiving customer satisfaction of 90-percent or higher.

• Four brands received Neptune Awards for marketing excellence, including Boston Whaler (Best Online Advertising); Crestliner (Best Short Video); Heyday (Best Marketing Innovation); and Sea Ray (Best Integrated Marketing New Product Launch).

 

“I am incredibly proud of our brands and the many accolades we received this week, which encompasses direct feedback from industry professionals, our global consumers and partners,” said Dave Foulkes, CEO, Brunswick Corporation. “The brands, products and technologies recognized are an excellent showcase of our ACES (autonomous, connectivity, electrification, shared access) strategy, and Miami has proven to be a fantastic forum for us to demonstrate our continued leadership in marine innovation and the strength of our Company.”

 

Related Posts

The 2024 Marine Electronics Conference & Expo was a great event!

NMEA

The 2024 Marine Electronics Conference & Expo, held by the National Marine Electronics Association, (NMEA) took place September 16 to the 20th in Providence, Rhode Island. Boating Industry Canada was there for the first time and we were very impressed with what we found.

The association is very well supported and virtually any significant marine electronics company that you could name, was represented there on the Exhibitor list at the Expo as well as all being NMEA members and very supportive of the organization.

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

Harris Boats Launches its First All-Electric Pontoon, the Cruiser e-210 Powered by Mercury® Avator™

Harris Boats has announced the launch of the Cruiser e-210, the brand’s first all-electric pontoon. Powered by a Mercury® Avator™ 35e Outboard, the Cruiser e-210 provides the same level comfort, amenities and style the Cruiser model is known for, in addition to a more sustainable, gas-free option to explore the waterways.

Read More

Mercury Racing unveils new 150R/200R V6 outboards during the 2024 Cannes Yachting Festival

Hubbell-Marine Stainless steel outlet covers

Mercury Marine, a division of Brunswick Corporation and Mercury Racing launched two new Racing outboards on the opening day of the Cannes Yachting Festival. In addition, this week Mercury also announced new color options for the 150hp FourStroke, and introduced a new mid-range Jet outboard engine.

Read More

People