|

BRP to Sell its Manitou Business to the Marcott Family of Bentley Pontoons

Manitou

July 15, 2025

BRP Inc. has announced that it has entered into a definitive agreement whereby members of the Marcott family, owners of Bentley Pontoons, will be acquiring Manitou assets in Lansing, Michigan. This transaction comes on the heels of BRP’s decision to sell its Marine businesses to double down on its core Powersports activities, enhancing its position for long-term success.

“Today marks another key step in our process to sell our Marine businesses. I am proud of the strong foundation we have built for Manitou and I sincerely thank all employees and dealers for their commitment and resilience over the years. I wish them the very best in this next journey,” said José Boisjoli, President and CEO of BRP.

With a proven track record in the pontoon industry and deep understanding of the business, the Marcott family is excited about this new chapter:

“We are committed to ensuring the continuity of the Manitou brand and we intend to further its reputation for performance, quality and service within the industry, while continuing to support dealers’ needs and success,” said Dennis Marcott. “We will keep building Manitou boats in the existing Lansing facility, and are looking forward to welcoming talented employees as part of the team.”

This transaction is expected to close during BRP’s third quarter of Fiscal 2026. Until then, BRP and the Marcott family will work in collaboration to ensure a smooth and successful transition for all parties involved.

This announcement follows the sale of Alumacraft, which was finalized during the second quarter of BRP’s Fiscal 2026 as expected, and the agreement for the sale of the Telwater business, still subject to certain customary closing conditions.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Two French Icons and a World Premiere at The Paris Nautic Show: New Beneteau Gran Turismo 50 Alpine Limited Edition

At the Paris Nautic Show, BENETEAU and Alpine are bringing together two worlds steeped in French expertise by unveiling the Gran Turismo 50 Alpine limited edition for the first time, alongside the all-new Alpine A390.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More