IBEX Announces New Awards For Best Exhibitor Videos

The International BoatBuilders’ Exhibition & Conference (IBEX) and Marine Marketers of America (MMA) today announced the creation of the Exhibitor Video Awards (EVAs) to honor the best product and company videos produced by IBEX exhibitors in 2012.

The EVAs winners will be selected by a panel of judges from MMA, and the awards will be presented at the IBEX Industry Breakfast at 7:30 a.m., Oct. 2, at the Kentucky Exposition Center in Louisville. The competition is open to all 2012 exhibitors who post a product or company video with their online booths on the IBEX web site.

“We are launching this award program to encourage more exhibitors to take advantage of the opportunity to preview their companies, products and services through video clips on our IBEX web site,” said Carl Cramer, co-director of IBEX. “It’s just one of the exciting new programs to help exhibitors get the most out of their IBEX experience.”

“Savvy marketers in the boating industry recognize the power of video as a strategic marketing tool,” said Wanda Kenton Smith, president of MMA. “A well-done video allows organizations to engage with their customers’ emotions through a compelling mix of sound, imagery and narrative to reinforce their messages. If you are not including video in your marketing mix, you are missing an important opportunity to separate your company from the competition and build your brand.”

Market research documents the amazing growth of online video. YouTube reportedly gets some three billion views per day, 400 million of them on mobile devices. The eMarketer U.S. Digital Media Usage Report predicts that online video viewers will reach 169.3 million this year, and 70.8 percent of Internet users will watch online video content in 2012. Research also reveals that people spend 75 percent more time on web sites with video content.

EVAs will be awarded in two categories: Best Company Video and Best Product Video. All videos posted by exhibitors to the IBEX web site will be automatically entered in the competition. The video clips should be no longer than three minutes. A full set of entry rules and conditions will be forthcoming.

Related Posts

Exciting Changes coming to the 63rd Vancouver International Boat Show

NMEA

Boating BC is pleased to announce several exciting changes for the upcoming 63rd Vancouver International Boat Show being held January 14 – 18, 2026.


The show will be held at the Vancouver Convention Centre West for the coming year as BC Place will be closed for several months due to the FIFA World Cup of Soccer tournament next year.

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

New GOST® Specter Ai With KVH Starlink Global Priority Service Showcased On ‘The Last Mango Experience’

GOST  a leader in marine security, tracking, monitoring, and video surveillance systems, has announced that the company has joined forces with KVH Industries, a global leader in mobile connectivity, to integrate tracking and security technology for Last Mango, a custom 42-foot Freeman commissioned by the late Jimmy Buffett.

Read More

Smartgyro and Rising Sons Join Forces to Demonstrate Advanced Stabilization

Hubbell-Marine Stainless steel outlet covers

Smartgyro, a global innovator in advanced marine stabilization solutions, has partnered with the Alabama-based tournament fishing team, Rising Sons, to showcase the power and performance of the SG60 stabilizer across the 2025 Gulf sportfishing season.

Read More

People