Julie Arnold Joins Watertop Agency As Director of PR/Social Media

WaterTop Agency announced today that Julie Arnold has joined the agency as the Director of PR and Social Media, her focus will be on strategic social media development and media relations.

“WaterTop is very excited and privileged to have Julie Arnold come aboard to head our Public Relations and Social Media services,” said Tim McKercher, WaterTop Agency president. “Julie brings with her nearly 20 years of marketing experience in a variety of fields and expertise in new media strategic development and orchestration. Her talents will serve our clients well in this new age of consumer engagement with efforts focusing on expanding brand amplitude.” 
Prior to joining WaterTop Agency, Arnold served as the Social Media Manger for Griffin Communications Group.  There she developed, executed and managed social media strategies and public relations for clients such as the Coalition for Space Exploration, United Space Alliance, Florida Space Day and more.  In her new role, she will be expanding WaterTop’s client base and working closely with the agency’s largest client BRP (Bombardier Recreational Products) focusing on the company’s Sea-Doo brand, the number one recreational watercraft brand in the world.

A public relations graduate from Northern Arizona University, Arnold is the 2012 President Elect for the Space Coast Chapter of the Florida Public Relations Association and recently received the 2011 Chapter Service Award for her outstanding contributions to member communications.

Related Posts

Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line


Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More