Navionics, specialists in electronic navigation charts for dedicated chart plotters and mobile devices, is partnering with Rapala lures to provide a winning combination for anglers worldwide.  

Rapala will keep anglers updated on their newest products and events by using the Navionics mobile application as a location based communication tool. Navionics mobile is a must have for anglers to help find that perfect fishing spot. “The Navionics App allows anglers to view over 17,000 lakes and the entire coastal region of the US and Canada on their iPhone or Android smart phone” says Don Black, Global VP Sales and Marketing for Navionics. “Navionics mobile combined with product information from Rapala creates an unbeatable combination for the serious angler”.

“We are excited to partner with Navionics on this app”, says Kelly Brockpahler, Marketing Director for Rapala USA. “This tool will give anglers information they need, real time, to catch more and bigger fish, wherever they are”.

Navionics is the world’s #1 selling marine application for the Apple iPhone and iPad in HD, and was the first app to be launched on Android smart phone’s and is now available for Nokia smart phones. Ideal for boaters, fishermen and water sports enthusiasts of all kinds. Navionics charts which run on a wide variety of smart phones give user’s access to charts anytime, anywhere. Plan on-the-water adventures; check tides, set routes and markers, record tracks, or access the world’s richest collection of boating and fishing related points-of-interest (POIs). Future free updates will add additional features and now includes the latest Navionics Revolution in charts, “User Generated Content”!

For more information on Rapala, please visit www.rapala.com . For more information on Navionics, please visit www.navionics.com marketing@navionics.com