New Lender Enters Canadian Market with Marine Floor Plan Financing

SGB Finance North America, Inc. announces their marine floor plan financing is now available in Canada.  This preferred program prepared jointly by SGB Finance North America, Inc. and the Beneteau Group North America is available immediately to all Canadian dealers representing the Group’s brands of leisure boats Beneteau, Jeanneau, Prestige, Lagoon, and Monte Carlo Yachts.

“In the wake of our success in Europe and the US, we are logically expanding SGB Finance’s services into the Canadian market. Despite the global economic downturn, recreational boating has remained strong in Canada, where we expect to see tremendous growth opportunities”, explained Hervé Bonnet, President and CEO of SGB Finance North America.

SGB Finance North America, headquartered in Baltimore, Maryland, was created at the end of 2009 to create and promote financing options for the Beneteau Group brands. In March 2010, the wholesale lending program was introduced in the US to all dealers representing Beneteau Group brands; followed that same year by the retail financing program, which offers boaters some of the most competitive interest rates.

Emmanuel Arri, Vice President of Finance and Administration for Beneteau Group North America stated, “SGB Finance North America already provides an invaluable competitive advantage to our dealer network with the favorable floor plan terms established in the US. Being able to offer this unmatched floor plan program to our Canadian dealers will be a decisive asset as the Beneteau Group continues to growth in North America.”

SGB Finance North America is the wholly owned subsidiary company of SGB Finance S.A. France, a finance company with over 10 years expertise in boat financing. SGB Finance S.A. France, through its exclusive partnership with the Beneteau Group, offers retail and wholesale marine financing solutions to nearly 250 distributors in Europe.

SGB Finance North America, Inc. is a joint-venture between CGL and the Beneteau Group. CGL France is a financial establishment founded in 1951 and is a wholly-owned subsidiary of the French Bank, Société Générale. Société Générale is a leading worldwide bank with 157,000 employees. The SGB Finance North American headquarters are located at 1407 Fleet Street, 2nd Floor Baltimore Maryland 21231 USA.

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