Dec 10, 2019

Mercury T-ShirtMercury Marine, a division of Brunswick Corporation (NYSE:BC), has announced that proceeds from sales of a special, Bahamas‑themed T‑shirt have resulted in a donation of more than $15,000 to the American Red Cross in support of Hurricane Dorian relief efforts. With a pledge to donate the profits, Mercury began offering the shirt at its apparel website, MercuryDockstore.com, shortly after Dorian hit the Bahamas in early September. The shirt was in such high demand that Mercury decided to keep it available through mid‑November.

“Many of our customers were affected by the storm and it is our responsibility to do whatever we can to help,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Threds, Inc., our partner in hosting and managing the Mercury Dockstore, played a huge role in conceiving this initiative and spooling it up quickly. The generosity of everyone who purchased the shirt, many of whom were inspired by some outstanding social‑media engagement by Mercury's partners, made this fundraising effort a big success.”

The role of social media was particularly prevalent among the powerboat‑racing community. An effort dubbed the “Hurricane Dorian Relief Social Media Challenge,” launched by Nor‑Tech Hi‑Performance Boats, quickly gained momentum.

“There was a snowball effect,” said Stuart Halley, general manager of Mercury Racing, a division of Mercury Marine that specializes in high‑performance marine engines and accessories. “Nor‑Tech provided the T‑shirts to its employees, who wore the shirts and gathered in front of one of their boats for a photo. The company posted the photo on Facebook with a challenge to fellow luxury performance boat builder Marine Technology, Inc. to do likewise. From there, the challenge spread to Fountain Powerboats, Cigarette Racing Team, Outerlimits Offshore Powerboats, DCB Performance Boats and even powerboating media outlet speedonthewater.com.”

The T‑shirts featured Mercury Marine branding, a line‑drawing map of the Bahamas, the Bahamian national flag, and the words, “2019 HURRICANE DORIAN RELIEF.”

With sustained winds of 185 mph, Dorian was the strongest hurricane on record to strike the Bahamas. Moreover, the storm transited the island nation at an excruciatingly slow pace, lashing it with Category 5 winds for more than 22 hours and causing up to $3 billion in damage.

Featured Articles

  • Prev
The NMMA Canada has sent us information that the Ontario government has launched a new $50 million ...
Other than Lake Michigan, the province of Ontario borders on all of the Great Lakes and Georgian ...
Tortola, British Virgin Islands: In light of the statement made by the Government of the ...
Here is something that we can give to you, our News Week Digest readers that is positive, ...
NMMA Canada recently sent out an excellent summary of the novel coronavirus (COVID-19) situation ...
On March 13, 2020 the organizers of the BC Boat Show announced the new show dates have been ...
The spread of COVID-19 poses important challenges to Canadian businesses. Join this webinar to ...
Following its seventh annual “Day one the Hill” lobby day in Ottawa last month, NMMA Canada is ...
The Nova Scotia Boatbuilders Association is presenting the ABYC Marine Electrical Certification ...
Join us on the sunny shores of Jacksonville, FL USA this spring, from April 30–May 1, 2020 ...

UPDATE ON LUXURY TAX OPPOSITION

 

Luxury Tax OppositionFollowing its seventh annual “Day on the Hill” lobby day in Ottawa last month, NMMA Canada is continuing to advocate against the federal government’s proposed 10% luxury tax on recreational boats over $100,000. History has shown that similar taxes have failed to raise the expected revenue for governments while putting thousands of rural and small-town jobs at risk. The industry believes there are other financial measures that can be applied instead of a tax that would be beneficial to government and less impactful on industry.

Read more about the Luxury Tax Opposition..........................

 

 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

  • Prev
An all-new low-profile light fixture designed to efficiently illuminate work areas in compact ...
While a growing number of boats operate on 100A electrical systems, many marinas are still in the ...
Garmin International Inc., a unit of Garmin Ltd., the world’s leading marine electronics ...
Seatronx, manufacturer, distributor and designer of rugged electronics catering specifically ...
Traditionally, each onboard radio requires a separate antenna. This is expensive and unnecessarily ...
Xantrex has just released a new Bluetooth remote panel for its popular FREEDOM X inverters and ...
Ronstan has just released a new range of soft attachment blocks which have the highest ratio of ...
TACO Marine SuproFlex Rub Rail Kits make it easy to replace worn or damaged rub rail this spring.
Propspeed, leading innovator of underwater coatings, has announced that the revolutionary ...
A lifelong boater, Steve Resta's advancing disability left him unable to safely board and disembark ...

SEATRONX LAUNCHES NEW RIVER RADAR DISPLAY

Seatronx River Radar DisplaySeatronx, manufacturer, distributor and designer of rugged electronics catering specifically to the military, maritime and industrial markets, has announced the launch of the sunlight-readable RRD-19T River Radar Display designed for river-based commercial vessels.

“Seatronx prides itself on producing the highest quality rugged electronics on the market,” said Keith Cariani, executive principal, Seatronx. “Our products are often niche solutions that become the industry standard because we can build to meet the highest qualifications instituted by professional mariners and military operators who demand powerful functionality, durability and reliability. 

Read more about the Seatronx River Radar Display............

 

 

 

People

  • Prev
Brunswick Corporation has announced that Yami Hu, Boston Whaler Director of Strategic ...
Propspeed, leading innovator of underwater asset coatings, announced today it has hired Matt ...
Julian Potter has joined E-Plex, the leading brand of multiplexing technology for vehicle ...
The Canadian boating industry lost one of the great ones this past week. Cameron Wardlaw sadly ...
The Marine Retailers Association of the Americas named Ed Lofgren of 3A Marine Service, ...
Kyle MacDonald first came to Bayport as a dock runner in 1994. Over his 25 year career he has ...
Peter Bolton, Chief Commander and Chair of the Board of Canadian Power and Sail Squadrons announced ...
Brunswick Corporation (NYSE:BC) has announced the appointment of Dr. John F. Reid as its Vice ...
Jim Hanlon has announced his plans to retire as Chief Executive Officer of the Centre for Ocean ...