Nov 24, 2021

Freedom Boat ClubFreedom Boat Club, a division of Brunswick Corporation (NYSE: BC) and the world’s largest boat club, held its annual franchise conference in early November to celebrate another year of record growth for the business. Since Freedom joined the Brunswick family in May 2019, it has experienced unprecedented expansion now serving nearly 70,000 members across nearly 300 locations. Freedom’s total footprint now also includes Fanautic Club, the largest boat club operator in Spain, acquired in July 2021 adding an additional 23 locations to the Brunswick portfolio.

The three-day event was attended by franchisees from across the country – adhering to strict COVID-19 protocols – marking the first in person gathering of the network over the past 24 months. It was an opportunity for leadership within Freedom and Brunswick, including CEO Dave Foulkes, to share their vision for the business.

“Every Freedom member has a multiplying effect on the industry as their time on the water is most often shared with family and friends,” shared Brenna Preisser, President, Business Acceleration. “This is why inspiring our franchise partners and supporting them with leading technology, contemporary marketing and operational excellence is essential to deliver the best member experience.”

“Our 2021 annual conference provided us a tremendous opportunity to both reflect on all our successes, as well as share ideas and best practices to accelerate our continued growth,” said Cecil Cohn, President, Freedom Boat Club Network. “As the undisputed market leader, the engagement and inspiration among our franchise owners over our three-day event was a testament to the strength of our network. We are energized by the direction of our organization and the passion of our members and franchise operators who are committed to growing our presence around the world.”

“As a new franchisee, I was warmly welcomed by Freedom Boat Club staff, vendors and owners the moment I arrived at Freedom Forum 2021,” said Steven Gordon, Freedom Boat Club of Corpus Christi. “With prior franchise experience, I was blown away by the honest and freewheeling sharing of ideas and best practices far exceeding my expectations. It is also overly apparent that Brunswick is deeply committed to our success.”

“Freedom Forum is a great opportunity to gather with peers and partners across the Freedom Boat Club ecosystem, to celebrate the successes of the past year(s) and plan for future growth and innovations in our offerings and operations,” said Bev Rosella, Freedom Boat Club of Delaware, South Jersey, Lower Hudson Valley, DC/Maryland. “It is so energizing to be back together in person, nurturing prior relationships and building new ones, sharing best practices and new ideas, and just having fun with like-minded friends and our Freedom Boat Club family!”

“We always look forward to bringing our team to the Freedom Forum conference and this year we were even more excited to be able to get back together,” noted Steve Arnold, owner of Freedom Boat Club of Maine. “There’s an immense amount of talent in the FBC network and the networking we are able to engage in at the conference with the other franchises is invaluable.”

The conference concluded with an award ceremony recognizing many franchisees for their performance and contributions over the past year. For 2021, the Franchise of the Year was awarded to Tom, Bev and Josh Rosella from Freedom Boat Club of Delaware, South Jersey, Lower Hudson Valley, DC/Maryland. The awards ceremony also included a tribute to John Giglio, owner of Freedom Boat Club from 2011-2019, providing an opportunity for Brunswick, Freedom leadership, and Freedom franchisees to recognize his tremendous contributions with a video tribute, gifts, speeches, as well as renaming the President’s Award in his honor.

Other award recipients included:

• Guardian of Reciprocity – Freedom Boat Club of Palm Beaches, Dan Lund
• Territory Expansion – Freedom Boat Club of Delaware, South New Jersey, Lower Hudson Valley, Maryland & DC , Tom, Bev, and Josh Rosella
• Highest % of Revenue Increase – Freedom Boat Club of Anacortes, Shawn Ottenbreit
• Pacesetter Club Award (Recognizes clubs who meet specific financial growth benchmarks)
• Freedom Boat Club of Toronto
• Freedom Boat Club of Delaware and South New Jersey
• Freedom Boat Club of Northern New Jersey
• Freedom Boat Club of Maryland and DC
• Freedom Boat Club of Lake St. Clair
• Freedom Boat Club of Wilmington
• Freedom Boat Club of Palm Beaches
• Freedom Boat Club of Nashville
• Freedom Boat Club of Northern Virginia
• Freedom Boat Club of Dallas
• Marketing National Brand Champion – Freedom Boat Club of the Grand Strand, Karen Berry
• Marketer of the Year – Freedom Boat Club of Delaware, South Jersey, Lower Hudson Valley, DC/Maryland, Tom, Bev, and Josh Rosella
• Membership Executive of the Year –
• Freedom Boat Club of Jacksonville & St. Augustine, Bill Edinger
• Freedom Boat Club of Daytona Beach, Sam Swanger
• The John R. Giglio President’s Award – Freedom Boat Club of Puget Sound, Nick Hooge
• Rookie Franchise of the Year – Freedom Boat Club of Corpus Christi, Steven Gordon

 

  • Prev
Atlantic Canada’s premiere boating event is set to return to the Halifax Exhibition Centre, ...
The International BoatBuilders’ Exhibition and Conference (IBEX) has announced that the IBEX ...
For 2023, the National Marine Electronics Association has a great lineup of both in-person and ...
On November 15th 2022, Mercury Marine, a division of Brunswick Corporation (NYSE: BC), introduced ...
Charlie Bulmer, his wife Chris and daughter Kelly lead a team of 22 staffers as they hosted their ...
In just one week, we will be hosting the 2022 Boating BC Conference, Winds of Change presented by ...
If you haven't registered for the conference yet, Boating Ontario thought we should remind you ...
“The 63rd annual Fort Lauderdale International Boat Show (FLIBS) ushered in a five-day exhibition ...
Ralph and Eleanor Hutchings, the founders of Hutchings Marine Products Ltd., ...
Thank you to those who have already purchased tickets to the 2022 Boating BC Conference, Winds of ...

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

  • Prev
From the cost of labor to the price of parts, every thru-hull a boatbuilder installs means more ...
Companionways, swim platforms and other tight onboard spaces can be challenging places for OEMs to ...
Just in time for the holiday shopping season, Lippert Components, Inc. (Lippert™) announces the ...
Leading lifejacket provider Crewsaver, a Survitec brand, is spearheading a fundamental shift in how ...
Propspeed®, leading innovator of underwater foul-release coatings, has announced the launch of a ...
Whether near the coast or far offshore, potable water is a precious resource on a boat. SeaEra QC ...
Iris Innovations, a leader in affordable on-board camera security and situational awareness ...
Whether made of Hypalon, PVC or polyurethane, inflatable boats and RIB tubes exposed to UV rays can ...
Boating Industry Canada attended the Simrad Yachting introduction of its two new high-performance ...
Dometic Marine has launched its latest development for the boat building and boating industry — the ...

 

Quicksilver 409 MPI Bravo EngineQuicksilver, a brand of Mercury Marine, introduced its all-new 409 MPI Bravo® FWC engine at the Land ‘N’ Sea Marine & RV Show in Las Vegas. For owners of older boats who are seeking to return to or extend their time on the water, the engine offers a thrilling boost in performance and is compatible with advanced digital technologies that provide even more reasons to breathe new life into a cherished classic with a repower.

The 409 MPI Bravo engine features increased durability and reliability in a package that is more compact, up to 150 pounds lighter and more fuel efficient than comparable big-block marine engines. 

Read More


 

People

  • Prev
Airmar Technology Corporation (Airmar) was saddened to announce on October 27th, that its Vice ...
Can-Am Sales Group, LLC., is pleased to announce that outdoor industry professional Sophie ...
On October 23rd, Canadian Boat Shows announced two New Staff members join the Toronto Boat Show ...
Torqeedo GmbH, the market leader for marine electric drives, has appointed Fabian Bez as the ...
Canadian Boat Shows announces that their new Show Manager for the Vancouver International Boat Show ...
As of August 2022, Boris Heitmann (58) has taken over responsibility as Vice President ...
Kim Knudsen has just joined the Quadrant team as their new Community Partnerships and Training ...
MarineMax welcomes Margriet Mitchell as the new brand marketing manager for Azimut, Cruisers ...
"Dad passed away peacefully on June 25th, at his home on Sturgeon Lake, just shy of his 92 ...
Chaparral Boats, Inc. and Robalo Boats LLC awarded $100,000 in college scholarships to ten ...

Outdoor Professional Sophie Lelievre-Hughes joins Can-Am Sales Group, LLC

Sophie Lelievre-Hughes

Can-Am Sales Group, LLC., is pleased to announce that outdoor industry professional Sophie Lelievre-Hughes has joined the Can-Am sales team as Territory Sales Manager. Sophie brings over 14 years of outdoor supplier experience to the Can-Am team which includes transforming the Lucky Bug Lure company into a successful brand across North America.

“We’re excited to have Sophie join our Can-Am team. Her enthusiasm & ability to thrive in a fast-paced environment combined with her deep industry and customer knowledge are a perfect fit for the needs of our distribution, retail, and vendor partners” stated Can-Am Sales Group President, Scott Makway.

Read More