Mar 7, 2022
For the 15th Consecutive year, Chaparral and Robalo Boats was awarded the NMMA CSI Award for customer satisfaction. Chaparral received the award for the following segments: Sterndrive Bowrider and Fiberglass Outboard boats while Robalo was awarded for Fiberglass Outboard boats.
Award recipients were recognized during the NMMA’s Industry Breakfast at the Discover Boating® Miami International Boat Show®.
“The 2021 CSI Award recipients lead the recreational boating industry in product excellence and service in a climate where superior quality and consumer trust are essential to retaining customers,” noted Robert Newsome, senior vice president of operations for NMMA. “We thank the boat and engine manufacturers for their dedication to customer satisfaction, ensuring that today’s boaters remain lifelong boaters.”
The NMMA launched the CSI Program in 2001 to provide boat and engine manufacturers with an independently measured tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to continue to monitor the customer experience before, during, and after delivery of the product for continuous improvement. For this reporting period, the program surveyed more than 175,000 customers.
“We are honored to receive this prestigious award on behalf of our employees, dealers, and vendor partners who have worked hard to continue to demonstrate our commitment to uphold the highest standards in customer satisfaction.” – Buck Pegg, Founder Chaparral Boats, Inc.
The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2021 and December 31, 2021. Participating manufacturers must survey all new boat buyers during this period.
