Sept 13, 2022

Discover Boating Social InfluencersDiscover Boating, powered by NMMA and MRAA, has been amplifying the storytelling power of social content creators throughout summer to engage the next generation of boaters and inspire young, diverse audiences to experience life on the water.

From Instagram to TikTok – where the brand’s target audiences consume their social media content – Discover Boating has appeared in the feeds of millions of users, generating nearly 20 million impressions and more than one million interactions (likes, comments, shares, sticker taps, etc.), an indication that the personal boating experiences that influencers share are resonating with their followers.

Discover Boating’s influencer partners include a diverse mix of partners from all different backgrounds (age, ethnicity, location, marital status, etc.) and generated a variety of content in terms of activities, boat types and bodies of water (watersports, fishing, cruising, sailing). Not only do these partnerships help drive consumer awareness and consideration of recreational boating, but they also help increase website traffic by including an easy call-to-action that links to DiscoverBoating.com. Additionally, Discover Boating’s Instagram channel gained more than 900 new followers in just three months, and the spikes in followers correlate with the dates when influencers posted, which signals success in sparking interest among new audiences.

Recent posts: 

  • @AmberTorrealba (1.7 million TikTok followers) 
  • @LukeGulbranson (192K IG followers)
  • @kellyinthecity (113K IG followers) 
  • @madelyneonthemove (105K IG followers)
  • @daynabolden (35K TikTok followers)
  • @BrownPeopleCamping (32K IG followers)

If you have questions regarding Discover Boating's influencer partnership program, please contact NMMA's Maggie Maskery at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

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Marine Products

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Whether near the coast or far offshore, potable water is a precious resource on a boat. SeaEra QC ...
Iris Innovations, a leader in affordable on-board camera security and situational awareness ...
Whether made of Hypalon, PVC or polyurethane, inflatable boats and RIB tubes exposed to UV rays can ...
Boating Industry Canada attended the Simrad Yachting introduction of its two new high-performance ...
Dometic Marine has launched its latest development for the boat building and boating industry — the ...
Moisture working its way into an external power receptacle can introduce corrosion and the ...
Quicksilver, a brand of Mercury Marine, introduced its all-new 409 MPI Bravo® FWC engine at the ...
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Quicksilver 409 MPI Bravo EngineQuicksilver, a brand of Mercury Marine, introduced its all-new 409 MPI Bravo® FWC engine at the Land ‘N’ Sea Marine & RV Show in Las Vegas. For owners of older boats who are seeking to return to or extend their time on the water, the engine offers a thrilling boost in performance and is compatible with advanced digital technologies that provide even more reasons to breathe new life into a cherished classic with a repower.

The 409 MPI Bravo engine features increased durability and reliability in a package that is more compact, up to 150 pounds lighter and more fuel efficient than comparable big-block marine engines. 

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People

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Torqeedo GmbH, the market leader for marine electric drives, has appointed Fabian Bez as the ...
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As of August 2022, Boris Heitmann (58) has taken over responsibility as Vice President ...
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Outdoor Professional Sophie Lelievre-Hughes joins Can-Am Sales Group, LLC

Sophie Lelievre-Hughes

Can-Am Sales Group, LLC., is pleased to announce that outdoor industry professional Sophie Lelievre-Hughes has joined the Can-Am sales team as Territory Sales Manager. Sophie brings over 14 years of outdoor supplier experience to the Can-Am team which includes transforming the Lucky Bug Lure company into a successful brand across North America.

“We’re excited to have Sophie join our Can-Am team. Her enthusiasm & ability to thrive in a fast-paced environment combined with her deep industry and customer knowledge are a perfect fit for the needs of our distribution, retail, and vendor partners” stated Can-Am Sales Group President, Scott Makway.

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