|

A new chapter begins in Atlantic Canada for North Sails as sales expert Drew Mitchell takes the helm of North Sails Atlantic

Drew Mitchel

Apr 23, 2024

As a Nova Scotia native, Drew always wanted to come back East, having been out West with North Sails Vancouver for the last 12 years. He takes over from longtime North Sails expert, and Canadian Olympic sailor, Sandy MacMillan who began the Atlantic division of North Sails 40 years ago. A trusted name in the community, Sandy will continue to assist customers and serve the sailing community. He shares, “Drew will oversee sailmaking services and repairs at our historic loft on Pelham Street in Lunenburg. I am there to support him; we are actively collaborating on client needs in alignment with North Sails’ team selling approach.”

Drew continues, “I am ecstatic to be running a North Sails loft in the same town that I learned to sail in. The Atlantic Canadian sailing community I believe is in a growth pattern and I cannot wait to help grow and support sailing in the Maritime provinces. Looking forward to meeting and re-connecting with everyone on and off the water.”

Canadian Regional Manager Hugh Beaton adds, “We are really happy to see Drew and Sandy working together, providing expert advice and service to the Atlantic region and making our Canadian group of lofts stronger than ever.   The Atlantic market has some really exciting events already and is poised for more growth, with North Sails Atlantic ready to support all sailors in the region.”

The purpose-built loft from 1903 sits on Pelham Street in Lunenburg, a stone’s throw from the Atlantic Ocean. The 5,000 square foot loft offers full sail care and sail repair services, sales, and support. Your local team looks forward to assisting you with all your sail care needs. Connect with a team member today to learn more: 902-634-3343. 

About North Sails Group
North Sails, the largest division of North Technology Group, has become the world’s leading sailmaker through an ongoing commitment to superior performance, technical innovation and elevating the sailing experience of our customers. North Sails holds the patents for 3Di, a unique composite construction process resulting in high-performance sails that approach the shape holding of a rigid foil. By competing at the highest levels of our sport, North Sails validates products in the most demanding environments to create sails that perform better, last longer and provide more enjoyment… no matter what type of sailing you enjoy. Our dedication to development has reshaped modern sailmaking. It is what drives us to push boundaries, pursue adventure, and always Go Beyond.

Related Posts




Good Advice that You Can Share – The Art of Anchoring  

Unless a boat is secured, it will drift away. If it cannot be attached to something secure, such as a dock, piling, mooring buoy, tree, or boulder, it must be anchored. There is much more to anchoring than simply tossing the anchor over the side. 
 
An anchoring system has two parts: the anchor itself and the rode which connects the anchor to the boat. To be effective, an anchor must have good holding power, and the rode must be strong enough to withstand the strains that are put on it. 

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Rayglass 2400 makes its Australian debut at the 2026 Sydney Boat Show

Rayglass Boats, a Brunswick Corporation (NYSE: BC) brand and a globally recognized designer and manufacturer of premium power boats, today announced that Australian boaters will get their first chance to see the Rayglass 2400 it in person for the first time. Queensland Marine Centre will bring the 2400 to the 2026 Sydney Boat Show, running 30 July – 2 August at Sydney Showgrounds, Sydney Olympic Park at Stand D104. The next generation 2700 will also be on display.

Read More


Radian IoT Introduces Dual-Mode Tire Pressure Monitoring System for Trailers

Radian IoT, Inc., innovator in using GPS and boat configuration data to deliver real-time predictive analytics to dealers, manufacturers, and their consumers, has announced the launch of the first Tire Pressure Monitoring System (TPMS) specially designed for marine trailers and other towable assets.

Read More