ALUMINUM RIB BUILDER HIGHFIELD BOATS LAUNCHES NEW NORTH AMERICAN WEBSITE

Highfield Boats

Mar 2, 2021

Highfield Boats, a leading manufacturer of aluminum rigid inflatable boats (RIBS) and tenders, is pleased to announce the launch of its new website designed for the North American market: https://highfieldnorthamerica.com/. The website features a new look, more video content, a virtual showroom with a special focus on the Highfield Sport RIB Collection of luxury yacht tenders for North American customers, and highly engaging stories about Highfield owners and the adventures they pursue in their RIBS as they “Dare to Explore”.

“With the continued sales growth in North America that Highfield Boats has experienced over the past few years, it became apparent that one global website for the brand was not enough,” said Michael Carroll, marketing and business development, Highfield Boats USA. “The North American consumer has different preferences than consumers in other markets and the website needed to communicate to and prioritize this consumer. In 2020, with the challenges of COVID-19 and the cancellation of nearly all boat shows, this project became urgent. An improved online presence was critical, allowing customers to see the new models when they were not able to attend shows and might not be comfortable going to a dealer showroom in person.”
 
The new website’s key features include:

• Very clean look to support the high-end nature of Highfield RIBs

• Video integration to bring the experience of boating in a Highfield alive online, including new lifestyle videos of each model with action and music.

• Focus on Highfield Sport RIBs, luxury yacht tenders for the North American market

• New virtual 3D Showroom using Matterport camera technology, which allows customers to walk virtually through the showroom and go onboard some of the larger models

• Better access to specifications and other relevant information for each model

• All specifications pages have General Arrangement (GA) Drawings as well as Chock Drawings for each model.

• All owner’s manuals and brochure files have been updated and are available through the site with links to the specific model’s page.

• Improved dealer search for North American customers, including new “Get a Quote” tool.

• New “Highfield Adventures” section showcasing exciting Highfield owner-generated content showing photos and video of Ribs in use in real life as part of the Highfield “Ambassador” program: https://highfieldnorthamerica.com/highfield-adventures.

“The imagery and video from our Highfield Ambassadors and the stories of each of their journeys is so powerful we wanted to share them with others,” Carroll said. “These are real people living their lives in a way that is an inspiration to others and shows what people are really doing with our boats. This section continues to grow as we meet and partner with more Highfield owners like these.”

For more information about Highfield Boats, please visit www.highfieldboats.com.

Related Posts





Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line

CMRA

Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More


ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More