BENCHWORKS SELECTED TO LAUNCH CAPTAIN JOSHUA SLOCUM LLC APPAREL AND ACCESSORIES LINE

Joshua Slocum

Benchworks is pleased to announce that it was chosen as the marketing partner for Captain Joshua Slocum LLC, a new line of high-end apparel and accessories. 
 
Headquartered in Latham, New York, Slocum was founded by family members to carry on the legacy of their ancestor Captain Joshua Slocum, the first person to sail around the world and the first person to be inducted into the National Sailing Hall of Fame. His book, Sailing Alone Around the World, was written about his journey in 1900 and is a well-known resource for sailors.
 
“As direct descendants, my family wants to honour Captain Joshua Slocum and recognize his significant accomplishments, and offer high-quality pieces that provide excellent performance along with great style,” said Tracy Slocum, great, great granddaughter of North America’s best known sailor who is often referred to as the New World Columbus. “We chose Benchworks because they understand our vision, and they have the expertise necessary for a successful product launch. In addition, Benchworks CEO Thad Bench is an avid sailor who understands our commitment to honouring Captain Joshua Slocum’s role in America’s maritime heritage.”
 
Benchworks CEO Thad Bench commented on the launch, saying, “Captain Joshua Slocum was a pioneer and is a legend among the sailing community. We are thrilled to be chosen to build the brand and introduce it to the marketplace.”
 
Benchworks will provide Captain Joshua Slocum LLC with extensive marketing services that include market research, strategic planning, and product launch management. Creative solutions will include branding, photography, and printed materials. Digital solutions will consist of web site design and development plus online stores.
Benchworks will also develop and implement a public relations program.
 
Benchworks, a comprehensive marketing services firm headquartered in Chestertown, Maryland, was founded in 1991. The company specializes in the design, production, and launch of complete marketing and branding services. Clients include a wide variety of companies in the pharmaceutical, beverage, manufacturing, marine, tourism and education industries in North America and Europe.
 

Related Posts





Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line

CMRA

Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More


ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More