Joshua Slocum

Benchworks is pleased to announce that it was chosen as the marketing partner for Captain Joshua Slocum LLC, a new line of high-end apparel and accessories. 
Headquartered in Latham, New York, Slocum was founded by family members to carry on the legacy of their ancestor Captain Joshua Slocum, the first person to sail around the world and the first person to be inducted into the National Sailing Hall of Fame. His book, Sailing Alone Around the World, was written about his journey in 1900 and is a well-known resource for sailors.
“As direct descendants, my family wants to honour Captain Joshua Slocum and recognize his significant accomplishments, and offer high-quality pieces that provide excellent performance along with great style,” said Tracy Slocum, great, great granddaughter of North America’s best known sailor who is often referred to as the New World Columbus. “We chose Benchworks because they understand our vision, and they have the expertise necessary for a successful product launch. In addition, Benchworks CEO Thad Bench is an avid sailor who understands our commitment to honouring Captain Joshua Slocum’s role in America’s maritime heritage.”
Benchworks CEO Thad Bench commented on the launch, saying, “Captain Joshua Slocum was a pioneer and is a legend among the sailing community. We are thrilled to be chosen to build the brand and introduce it to the marketplace.”
Benchworks will provide Captain Joshua Slocum LLC with extensive marketing services that include market research, strategic planning, and product launch management. Creative solutions will include branding, photography, and printed materials. Digital solutions will consist of web site design and development plus online stores.
Benchworks will also develop and implement a public relations program.
Benchworks, a comprehensive marketing services firm headquartered in Chestertown, Maryland, was founded in 1991. The company specializes in the design, production, and launch of complete marketing and branding services. Clients include a wide variety of companies in the pharmaceutical, beverage, manufacturing, marine, tourism and education industries in North America and Europe.

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