BENCHWORKS SELECTED TO LAUNCH CAPTAIN JOSHUA SLOCUM LLC APPAREL AND ACCESSORIES LINE

Joshua Slocum

Benchworks is pleased to announce that it was chosen as the marketing partner for Captain Joshua Slocum LLC, a new line of high-end apparel and accessories. 
 
Headquartered in Latham, New York, Slocum was founded by family members to carry on the legacy of their ancestor Captain Joshua Slocum, the first person to sail around the world and the first person to be inducted into the National Sailing Hall of Fame. His book, Sailing Alone Around the World, was written about his journey in 1900 and is a well-known resource for sailors.
 
“As direct descendants, my family wants to honour Captain Joshua Slocum and recognize his significant accomplishments, and offer high-quality pieces that provide excellent performance along with great style,” said Tracy Slocum, great, great granddaughter of North America’s best known sailor who is often referred to as the New World Columbus. “We chose Benchworks because they understand our vision, and they have the expertise necessary for a successful product launch. In addition, Benchworks CEO Thad Bench is an avid sailor who understands our commitment to honouring Captain Joshua Slocum’s role in America’s maritime heritage.”
 
Benchworks CEO Thad Bench commented on the launch, saying, “Captain Joshua Slocum was a pioneer and is a legend among the sailing community. We are thrilled to be chosen to build the brand and introduce it to the marketplace.”
 
Benchworks will provide Captain Joshua Slocum LLC with extensive marketing services that include market research, strategic planning, and product launch management. Creative solutions will include branding, photography, and printed materials. Digital solutions will consist of web site design and development plus online stores.
Benchworks will also develop and implement a public relations program.
 
Benchworks, a comprehensive marketing services firm headquartered in Chestertown, Maryland, was founded in 1991. The company specializes in the design, production, and launch of complete marketing and branding services. Clients include a wide variety of companies in the pharmaceutical, beverage, manufacturing, marine, tourism and education industries in North America and Europe.
 

Related Posts





BC Ferries: Queen of Surrey out of Commission until Jan 28th amid Proposed BC Ferries Expansion

NMEA

By Mathew Channer

BC Ferries vessel Queen of Surrey is expected to remain out of commission until the end of the month, according to BC Ferries.

The vessel, which has been in service for more than 40 years, was pulled from the Horseshoe Bay to Langdale service on January 1st to undergo repairs to its propulsion system.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Kropf Industrial Delivers First All-Electric Travel Lift

Kropf Industrial, manufacturer of the industry-leading Conolift line of boat handling equipment, is excited to announce that its first all-electric travel lift is now in service in Ontario. The advanced design has eliminated both the diesel power unit and the hydraulic system, yielding a simplified machine that is quiet, and free from emissions and the risk of spills.

Read More



Mercury Marine enhances Joystick Piloting capabilities, laying the groundwork for an exciting future in effortless autonomous boating

Hubbell-Marine Stainless steel outlet covers

Mercury Marine®, a division of Brunswick Corporation has announced a software update for its SmartCraft®operating system that gives Joystick Piloting powerful new capabilities. The system can now automatically counteract the effects of wind, waves and current while a boater is driving with the joystick, giving them the ability to dock and maneuver with effortless precision.

Read More