BENETEAU POWERBOATS PREPARES FOR GROWTH IN NORTH AMERICA
Beneteau America announced the appointment of Powerboat Sales Manager Justin Joyner during the Miami boat show. Joyner previously worked for Beneteau’s preferred finance partner, SGB North America, and therefore brings his expertise of retail and wholesale financing to the Beneteau America team.
The expansion of the sales organization will also improve support for theexpanding dealer network. “Supplementing our established team with Justin’s marine financing background will strengthen Beneteau America’s ability to help our dealer network get more deals closed,” commented Laurent Fabre, President of Beneteau America. “We expect 2013 will be an important year for Beneteau Powerboats as we continue to build our dealer network in response to strong interest in Beneteau’s multiple product offerings from the Gran Turismo, Swift Trawler, and Barracuda ranges to the new MonteCarlo line.”
The latest addition to Beneteau’s dealer network was also announced during the Miami boat show, with the appointment of CenterPointe Marine Services of Milwaukee, WI representing Beneteau Powerboats in the Western Great Lakes region.
“With three sales & service facilities in Sturgeon Bay (Door County), Milwaukee and Kenosha, the choice of a partner like CenterPointe Yacht Services was self-evident,” remarked Fabre. “CenterPointe’s unmatched facilities in the Great Lakes and excellence in customer care will ensure Beneteau Powerboats prospects and owners enjoy excellent service and personalized attention. Their encouraging performance this past week-end in Miami shows we have much to look forward to,” adds Fabre.
CenterPoint Yacht Services will introduce the new Barracuda 9, Swift Trawler and Gran Turismo lines to the Great Lakes at
the Chicago in-water boat show next June.
Beneteau is known worldwide for its sleek design, quality construction and innovation in the manufacturing of seaworthy sailing and power yachts. The Beneteau story began more than 125 years ago when Benjamin Bénéteau started building fishing trawlers in Saint-Gilles-Croix-de-Vie, France. Today, the company continues to thrive under the leadership of Benjamin Bénéteau’s granddaughter, Madame Annette Bénéteau-Roux. Beneteau has grown to over twenty manufacturing facilities in France, Italy, Brazil and the U.S. Beneteau America’s Sales & Marketing office was relocated to Annapolis, MD in January 2013, while its production facility continues operation in Marion, SC.
To learn more visit: www.beneteau.com
