|

BRP announces intention to sell Alumcraft, Manitou, Telwater and marine P&A businesses

BRP

Oct 22, 2024

On October 17th, BRP Inc. announced that it is initiating a process for the sale of its Marine businesses namely Alumacraft, Manitou, Telwater (Quintrex, Stacer, Savage and Yellowfin), and Marine parts, accessories and apparel. This process excludes all activities related to its Sea-Doo personal watercraft, Sea-Doo Switch pontoons and jet propulsion systems. 

In light of the challenging economic context, BRP has decided to channel its efforts and investments towards its Powersports Year-Round Products, Seasonal Products, Parts, Accessories and Apparel portfolio, as well as its Original Equipment Manufacturer (OEM) Engine business.

“After careful consideration and given the current dynamics of both the Marine and Powersports industries, we have decided to double down on our core Powersports activities and to sell our Marine businesses,” said José Boisjoli, President and CEO of BRP. “Over the past few years, we have built a solid foundation by investing in the development of innovative Marine products and upgrading the production facilities. As such, we believe that these iconic brands can offer attractive value creation opportunities for a new owner.”

BRP said its objective is to solidify its position as a leading global Powersports OEM. The Company is confident that this decision will enable it to capitalize on growth opportunities within the Powersports industry and improve its margin profile, thereby enhancing its position for long-term success.

Given that BRP expects this process to be completed in the first quarter of Fiscal Year 2026, it does not anticipate any impacts on its current Fiscal Year 2025 guidance and will not provide comments on the progress of the process.

BRP has retained National Bank Financial Inc. to assist with the sale process.

Related Posts





BC Marine Search and Rescue Responder Duncan Peacock wins 12th Annual Tim Jones Award

NMEA

By Mathew Channer

Duncan Peacock, resident of Kitimat BC and member of Kitimat Marine Search and Rescue and RCMSAR Unit 63, has been awarded the 12th annual Tim Jones Award for Outstanding Contribution to the Outdoor Community in British Columbia.

Peacock has been a member of Kitimat Marine Search and Rescue and RCMSAR Unit 63 for 31 years, making him one of the longest-serving members in the province.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Starcraft 1957 Ski Champ Replica Makes Waves

By Mathew Channer

Among the many shiny new boats at January’s Toronto International Boat Show a surprise contender stood out, a replica of the Starcraft 1957 Ski Champ, taking pride of place near the main entrance.

Read More



Top 10 Features of the RS Quest – Celebrating 10 Years!

Hubbell-Marine Stainless steel outlet covers

2025 is a pretty special year for RS Sailing, who are celebrating 10 years of the RS Quest! This training dinghy has become the go-to for sailing schools and youth programs all over the world. Initially created in partnership with the UK Sea Cadets to replace their aging fleet, designer Jo Richards and the RS Sailing development team wanted to make sure the RS Quest was built to break the mould.

Read More