BRP announces the return of the Can-Am motorcycle with an all-electric lineup
Apr 4, 2022
While not a boating story, we wanted to include this announcement by BRP because it relates to the company’s plans to offer electric versions of all their powersports products – ED
On March 25th, BRP Inc. (TSX: DOO) (NASDAQ:DOOO) announced that the iconic Can-Am brand is returning to its motorcycle roots with a product line-up that will be completely electric. To mark the 50th anniversary of the beloved Can-Am brand, the Company will launch a family of electric 2-wheel motorcycles.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts”, said José Boisjoli, President and CEO of BRP.
The first Can-Am motorcycle was introduced in 1973 and immediately reigned over motocross and endurance racing. The instant success elevated the brand to an iconic status right from the start. Half a century later, the new products have been developed with many different riders in mind, more specifically for those who crave adventure, seek the thrill of the open road, long for a quiet ride in the country or want to liven up the city streets. Riders can expect these new state-of-the-art electric Can-Am motorcycles to be perfect for everyday commuting and, to stay true to the track & trail heritage of the brand, recreational on- and off-road riding.
Such a product category has been highly anticipated and expected from BRP’s customers and dealer network. The Company is therefore looking forward to bringing this new electric product lineup to its dealers’ showroom floors, further solidifying their financial strength and reach in key markets. The first models of the complete lineup are expected to be available in mid-2024.
BRP’s existing dealers who are interested in carrying this new product line should contact their District Sales Managers. Those who are interested in becoming a BRP dealer for electric motorcycles are invited to submit a request on the Company website.
About BRP
We are a global leader in the world of powersports vehicles, propulsion systems and boats built on 80 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on and off-road vehicles, Alumacraft, Manitou, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel business to fully enhance the riding experience. With annual sales of CA$7.6 billion from over 120 countries, our global workforce is made up of close to 20,000 driven, resourceful people.
