BRUNSWICK ANNOUNCES CREATION OF INDUSTRY-LEADING BOAT TECHNOLOGY CENTER OF EXCELLENCE

Brunswick Corporation

Jan 29, 2019

Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced plans for the Brunswick Fiberglass Boat Technology Center (BFBTC), the most extensive recreational boat design and technology center in the United States.  Located in Edgewater, Florida, the 45,000 square foot facility will be home to the industry’s most formidable boat product development team, with a mission to design, engineer, and launch innovative, industry-leading products for two of the most iconic brands in the marine industry– Boston Whaler and Sea Ray.
 
The technology center is further evidence of Brunswick’s commitment to define the future of boating by creating a technology center of excellence designed to enhance the overall boating experience.  Through expert design and engineering services, all brands in the Brunswick portfolio will benefit from the unparalleled depth and breadth of marine product development talent that such a facility will be able to attract and develop.
 
“Brunswick Corporation will create a commanding position in boat design and innovation with the formation of our world-class technology center,” said David Foulkes, Brunswick Corporation Chief Executive Officer. “Over the last few years, we have established a strong foundation of cross-functional and cross-brand initiatives and investments that leverage the power of our enterprise. The Brunswick Fiberglass Boat Technology Center is one of the essential building blocks for our future vision; we will continue to define, create and embody the future of recreational boating.”
 
Slated to open in late Q3 of 2019, the BFBTC will give the company additional resources while also creating technology and engineering jobs in Central Florida – positioning Brunswick as an employer of choice around the country.
 
“Technology has completely changed the boating industry over the past decade and both Boston Whaler and Sea Ray have been at the forefront of that change,” said Huw Bower, Brunswick Boat Group president. “The entire Brunswick Boat Group will benefit from shared resources in the new technology center and there is a tremendous amount of growth opportunity for all of our brands.”
 
“2019 will be a transformative year for Brunswick and the addition of the new Technology Center is just one piece of the overall story,” said Foulkes, “As we continue to position our focus and vision solely on the global marine industry, it will be imperative that we continue to create centers of excellence to consistently grow and improve the boating experience.”

Related Posts





Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line

CMRA

Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More


ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More