Brunswick Corporation Officially Reopens Flagler County Plant to Expand Boston Whaler Production

Brunswick Flagler County Plant

June 1, 2021

On May 24, 2021 Brunswick Corporation and Boston Whaler held a ground-breaking ceremony ahead of the reopening of its 225,000 square foot Flagler County manufacturing facility to expand production due to record demand for Boston Whaler’s award-winning line of fiberglass boats. The expansion will increase production by 40 percent and bring more than 400 jobs to the local economy over the next 18-24 months.

The event was hosted by Dave Foulkes, Brunswick CEO; Aine Denari, President of Brunswick Boat Group; and Nick Stickler, President of Boston Whaler. Joining the Brunswick leadership team were local dignitaries, employees, and community leaders, all of whom are looking forward to welcoming Brunswick back to Flagler County.

“This manufacturing expansion represents an exciting step for Brunswick and Boston Whaler as we look for immediate opportunities to meet the global demand for our award-winning products and work to replenish historically low inventory pipelines,” said Nick Stickler, Boston Whaler president. “We are equally excited to bring hundreds of new jobs to Flagler County in support of the growing economy and work together with the community to deliver exceptional consumer experiences for one of the industry’s most iconic brands.”

“On behalf of the City of Palm Coast, I am proud to welcome Brunswick and Boston Whaler to our community,” said Palm Coast Councilman Nick Klufas. “This project restores a much-missed sector of our local community and Boston Whaler’s commitment to providing high-quality and rewarding careers which opens up hundreds of new job opportunities locally. Along with the job growth, Boston Whaler’s vision to continued strong economic growth and success in our schools and our community makes them an ideal community partner.”

Since 2014, Boston Whaler has invested more than $60M manufacturing a full line of award-winning new products in addition to expanding manufacturing capacity by 75 percent during that time at its current 550,000 square-foot global headquarters and manufacturing center in Edgewater, Florida. In 2019 Brunswick also opened the 45,000 square foot fiberglass boat technology center in Edgewater, home to the industry’s premier boat product development, engineering, and design teams.

The first boats will come off the production line at the Boston Whaler Flagler Operations facility in the second half of 2021.

As a nod to Boston Whaler’s brand heritage, established in 1958 and known for their unsinkable boats, the manufacturing facility will be located at 1958 Unsinkable Street, Flagler Beach, FL 32126.

Related Posts

Four Winns’ new H9 is stunning!


As of July 1st, 2024 the embargo is lifted on the photos and information about Four Winns’ new H9 model and it is stunning!

About a month ago, I traveled to Charlevoix, MI for a special press event to introduce the H9 to a small group of journalists. The water and the weather were a bit cool but the sun was out and Lake Charlevoix was calm and the Four Winns H9 was very impressive. This is a 29-foot 11-inch luxury day boat with a 9- foot 2-inch beam and it features a fabulous expansive flat floor all the way from the bow rider area to the transom and the swim platform.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

KingFisher Boats Introduces Next-Generation 3025 XRS and 2725 XRS Offshore Models

KingFisher Boats, renowned for their rugged and versatile adventure boats, proudly announces the launch of their latest models – the 3025 XRS and 2725 XRS. These new additions to the Offshore Series epitomize innovation, performance, and luxury, setting a new benchmark in the world of welded heavy-gauge aluminum boats. 

Read More

Accessories keep portable sealer in peak working order

Hubbell-Marine Stainless steel outlet covers

The ultra-light ROAM 18-V Portable Vacuum Sealer revolutionized how fishermen, hunters and outdoorsmen preserve the flavors of wild-caught and harvested food. Now, PacBak offers replacement bags, a spare battery and a performance refresh kit to keep the innovative device in peak working order.

Read More