Brunswick Corporation to Exhibit Industry Leading ACES Technologies during the 2024 Consumer Electronics Show

Brunswick Corporation

Jan 16, 2024

Brunswick Corporation, the world’s largest marine technology company, will exhibit many of its industry leading ACES technologies during the 2024 Consumer Electronics Show in January.  Brunswick will be featuring the next evolution of its Autonomy, Connectivity, Electrification and Shared Access technologies and capabilities encompassing new electrification products, the next evolution of autonomous boating, and the CES debut of its new eFoiling brand – Flite, all set in a simulated marina of the future.

“We are thrilled to be exhibiting at the Consumer Electronics Show again in 2024” said Dave Foulkes, Chief Executive Officer, Brunswick Corporation. “CES is part of our DNA and provides an ideal global backdrop for us to unveil new technologies and highlight the synergies across our Company’s entire ecosystem of products and experiences.  Brunswick has a unique position in the industry though the breadth of its marine product lines and new technologies, and its deep presence in so many parts of the marine eco-system. The marina of the future concept demonstrates Brunswick’s astonishing portfolio in this holistic, near-future context.”

Some of the many highlights of Brunswick’s 2024 CES Exhibit will be:

Autonomy: Brunswick will showcase its Boston Whaler, 405 Conquest, featuring an autonomous docking system which makes use of multiple stereo cameras and precise thrust vectoring and position control from its triple, 600hp, V12 Mercury Marine outboard engines – a 2023 CES Innovation Award winner.  In addition, Brunswick will again have a deeply immersive simulator allowing visitors to experience and interact with a busy marine environment and dock a boat using auto-docking technology.

Connectivity: Brunswick’s exhibit will profile many of its connected solutions, including C-Zone Mobile, VesselView Mobile and other award-winning connected applications that allow boaters to maintain contact with and remotely interact with their boat as well as benefit from enhanced safety features such as those featured in the CES Innovation Award winning 1st Mate Safety and Security System.

Electrification: For the first time, Brunswick will showcase all five of its Mercury Marine Avator electric outboard engines, including the 7.5e, 20e, 35e, 75e, and 110e models. The 20e and 35e are 2024 CES Innovation Award winners.  The electrification exhibit will also feature Brunswick’s all-purpose Veer V13 boat powered by an Avator electric engine and four different FliteBoard models, highlighting the diversity of the exciting Flite eFoil product line.

Shared Access: Brunswick’s marine of the future exhibit concept will feature Freedom Boat Club and its global, shared-access boating participation opportunities.

“Our exhibit will demonstrate that Brunswick is committed to sustainability, provides multiple, exciting entry points to the on-water lifestyle and boating for every situation and life-stage, and brings unique, industry-leading and consumer-focused technology that is at least on par with and sometimes beyond advanced technologies in other verticals,” said Foulkes. “We are excited to be center-stage again at CES in 2024.”

Visit Brunswick Corporation at CES 2024 at Exhibit #6117 in the West Hall of the Las Vegas Convention Center. 

Related Posts

See Taiga’s Orca Performance electric watercraft in action at the Toronto Boat Show


Taiga Motors, the Canadian leader in the electrification of powersports, will showcase its latest personal watercraft at the Toronto International Boat Show January 19-28, 2024 at booth 136, Heritage Court.

If you’d like more information about Taiga and would like to see the Orca Performance, a 100% electric personal watercraft in action at the Toronto International Boat Show’s indoor lake, Taiga Experts will be available for interviews and demos.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Boston Whaler launches the 210 Vantage

Boston Whaler just introduced the newest model in the Vantage lineup – the 210 Vantage, an all-new, keel-up dual console model designed with premium features core to the Boston Whaler brand, as well as intuitive technology to attract the next generation of boaters.

“Building on the success of the Vantage series, we’re thrilled to officially introduce the all-new 210 Vantage into the marketplace and offer consumers a truly differentiated experience,” said Dennis Tilden, Senior Director of Sales & Customer Service. “The 210 Vantage embodies the core values that define Boston Whaler’s legacy – quality, innovation, unsinkability, reliability and simplicity – and was designed to cater to young families and empty nesters with its manageable size, thoughtful design, weather protection and spacious seating. We’re confident that our newest model will be well-received in the market and set the standard for its category.​”

Read More

JL Audio unveils MediaMaster® Wireless Remote with Zone Control for Marine Audio Systems

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Keep it cradled, or take it with you to conveniently control your JL Audio marine source unit and audiozones from anywhere on deck.

JL Audio, a Garmin brand and manufacturer of high-performance marine audio systems, announced the addition of the MMR-25W wireless remote controller to its growing portfolio of MediaMaster® source unit control solutions. Equipped with Bluetooth® Low Energy technology, this compact, handheld controller connects directly to the latest MediaMaster® source units, including the MM105 and MM105-HR, and allows for robust, multi-zone system control from anywhere on deck.

Read More