Feb 28, 2023

Brunswick Corporation (NYSE: BC) had an award-winning performance at the Miami International Boat Show with its brands and products being recognized with 13 awards, including four NMMA Innovation Awards, over the first two days.

Furthering Brunswick’s marine leadership position, its brands won awards highlighting innovation, customer satisfaction and marketing excellence, including: 

• Four Brunswick products won Innovation Awards, including Navico Group, Lowrance® HDS PRO with Active Imaging HD and ActiveTarget 2 (Consumer Electronics, Mobile Applications and Software); Sea Ray, SLX 260 Outboard (Cuddy Cabin, Bowrider, Deck Boats); Mercury Marine, Avator 7.5e Electric Outboard Motor (Electric Motor/ Battery Powered Propulsion/ Hybrids); Navico Group, Fathom e-Power System (Mechanical & Electrical Systems)

• Five brands were recognized with Marine Industry CSI (Customer Satisfaction Index) Awards for displaying the highest levels of customer contentment.Boston Whaler, Crestliner, Cypress Cay, Harris Boats and Lund Boats were recognized receiving customer satisfaction of 90-percent or higher.

• Four brands received Neptune Awards for marketing excellence, including Boston Whaler (Best Online Advertising); Crestliner (Best Short Video); Heyday (Best Marketing Innovation); and Sea Ray (Best Integrated Marketing New Product Launch).

“I am incredibly proud of our brands and the many accolades we received this week, which encompasses direct feedback from industry professionals, our global consumers and partners,” said Dave Foulkes, CEO, Brunswick Corporation. “The brands, products and technologies recognized are an excellent showcase of our ACES (autonomous, connectivity, electrification, shared access) strategy, and Miami has proven to be a fantastic forum for us to demonstrate our continued leadership in marine innovation and the strength of our Company.”