Jeanneau/Prestige Yachts America recently announced the appointment of Christopher J. Hughes as its new Marketing & Communications Director. Christopher brings to Jeanneau/Prestige Yachts a diverse and extensive business background ranging from Web based B-to-B and direct-to-consumer digital marketing to strategic planning, export development, and global business development. Christopher is considered a boating industry expert and has served in a number of executive leadership positions, most recently with BoatTEST.com, but has also tapped his entrepreneurial spirit, working as a consultant to many global brands over the last twenty-two years. His experience also includes advanced sales training across a variety of industries and markets including boating dealer networks. His background developing digital solutions and industry leading processes will be a great asset.
“Christopher brings a wealth of leadership and creative experience to this role,” said Nicolas Harvey, President of Jeanneau – Prestige Yachts America, “and having this knowledge and leadership is a key addition to the growing North American team.”