June 10, 2025

Cruisers Yachts, a leading manufacturer of luxury yachts, is pleased to announce key leadership appointments as the company continues to strengthen its position in the marine industry. 

Matt VanGrunsven has been named Director of Business Development, while Sarah Long has been appointed Director of Marketing. Both will play vital roles in driving brand growth, expanding business opportunities, and enhancing customer engagement. 

As Director of Business Development, Matt VanGrunsven will focus on expanding dealer and industry relationships, identifying new growth opportunities, and driving strategic initiatives to further strengthen the Cruisers Yachts brand. With a deep understanding of the marine industry and extensive experience in business strategy, Matt’s leadership will be instrumental in fostering partnerships and supporting long-term growth.

In her new role as Director of Marketing, Sarah Long will lead all marketing efforts for Cruisers Yachts, ensuring the brand continues to grow its presence in the luxury yacht market. Sarah brings extensive experience in brand strategy, digital marketing, and customer engagement, making her well-equipped to drive impactful campaigns and dealer support programs.

“We are excited to have Matt and Sarah take on these leadership roles at Cruisers Yachts,” said Mark Pedersen, President of Cruisers Yachts. “Matt’s expertise in business development and Sarah’s strategic marketing leadership will be key drivers in the continued growth of Cruisers Yachts. Their contributions will enhance our brand, strengthen dealer relationships, and drive customer demand.” 

Both Matt and Sarah will work closely with internal teams, dealer partners, and industry stakeholders to ensure Cruisers Yachts remains at the forefront of innovation and excellence in the luxury yacht market. 

For more information on Cruisers Yachts and its lineup of luxury yachts, visit here.