Discover Boating’s Social Influencer Partners engage, inspire through storytelling

Discover Boating Social Influencers

Sept 13, 2022

Discover Boating, powered by NMMA and MRAA, has been amplifying the storytelling power of social content creators throughout summer to engage the next generation of boaters and inspire young, diverse audiences to experience life on the water.

From Instagram to TikTok – where the brand’s target audiences consume their social media content – Discover Boating has appeared in the feeds of millions of users, generating nearly 20 million impressions and more than one million interactions (likes, comments, shares, sticker taps, etc.), an indication that the personal boating experiences that influencers share are resonating with their followers.

Discover Boating’s influencer partners include a diverse mix of partners from all different backgrounds (age, ethnicity, location, marital status, etc.) and generated a variety of content in terms of activities, boat types and bodies of water (watersports, fishing, cruising, sailing). Not only do these partnerships help drive consumer awareness and consideration of recreational boating, but they also help increase website traffic by including an easy call-to-action that links to DiscoverBoating.com. Additionally, Discover Boating’s Instagram channel gained more than 900 new followers in just three months, and the spikes in followers correlate with the dates when influencers posted, which signals success in sparking interest among new audiences.

Recent posts: 

  • @AmberTorrealba (1.7 million TikTok followers) 
  • @LukeGulbranson (192K IG followers)
  • @kellyinthecity (113K IG followers) 
  • @madelyneonthemove (105K IG followers)
  • @daynabolden (35K TikTok followers)
  • @BrownPeopleCamping (32K IG followers)

If you have questions regarding Discover Boating’s influencer partnership program, please contact NMMA’s Maggie Maskery at mmaskery@nmma.org.

Related Posts

Good Advice that You Can Share – Is Your Boat Ready for the Season? 

Every year, thousands of boaters go out on the water without the proper safety equipment that is required by law. This equipment can be of great benefit and comfort and can mean the difference between a great day out on the water and a potential disaster. 
 
Required items vary depending on boat length but here is a list of things that you should ensure are on board, in good working condition and within reach each time you go out: 

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

Marine SCA Proudly Introduces Tuccoli Marine

Marine SCA, now representing several European boat manufacturers, proudly introduces Tuccoli Marine, an Italian brand recognized for premium craftsmanship, performance, and innovative fishing boat design.

Tuccoli, a 70-year-old shipyard, reinterprets the fishing boat, transforming its concept for versatility. Technical and functional to satisfy even professional fishermen, Tuccoli boats are now designed as recreational yachts, where nothing is left to chance…

Read More

ePropulsion Enters Powered Kayak Fishing Market with Innovative kLite Electric Outboard

ePropulsion Americas, the global leader in marine electric propulsion systems and services, has announced that it is entering the powered kayak market with the all-new kLite 750 electric outboard. Building on the award-winning technology that shattered convention with the highly portable eLite, the kLite 750 is powerful, but contained in a lightweight and compact form factor ideal for recreational or fishing kayaks alike.

Read More

People