Discover Boating’s Social Influencer Partners engage, inspire through storytelling

Discover Boating Social Influencers

Sept 13, 2022

Discover Boating, powered by NMMA and MRAA, has been amplifying the storytelling power of social content creators throughout summer to engage the next generation of boaters and inspire young, diverse audiences to experience life on the water.

From Instagram to TikTok – where the brand’s target audiences consume their social media content – Discover Boating has appeared in the feeds of millions of users, generating nearly 20 million impressions and more than one million interactions (likes, comments, shares, sticker taps, etc.), an indication that the personal boating experiences that influencers share are resonating with their followers.

Discover Boating’s influencer partners include a diverse mix of partners from all different backgrounds (age, ethnicity, location, marital status, etc.) and generated a variety of content in terms of activities, boat types and bodies of water (watersports, fishing, cruising, sailing). Not only do these partnerships help drive consumer awareness and consideration of recreational boating, but they also help increase website traffic by including an easy call-to-action that links to DiscoverBoating.com. Additionally, Discover Boating’s Instagram channel gained more than 900 new followers in just three months, and the spikes in followers correlate with the dates when influencers posted, which signals success in sparking interest among new audiences.

Recent posts: 

  • @AmberTorrealba (1.7 million TikTok followers) 
  • @LukeGulbranson (192K IG followers)
  • @kellyinthecity (113K IG followers) 
  • @madelyneonthemove (105K IG followers)
  • @daynabolden (35K TikTok followers)
  • @BrownPeopleCamping (32K IG followers)

If you have questions regarding Discover Boating’s influencer partnership program, please contact NMMA’s Maggie Maskery at mmaskery@nmma.org.

Related Posts





BC Ferries: Queen of Surrey out of Commission until Jan 28th amid Proposed BC Ferries Expansion

NMEA

By Mathew Channer

BC Ferries vessel Queen of Surrey is expected to remain out of commission until the end of the month, according to BC Ferries.

The vessel, which has been in service for more than 40 years, was pulled from the Horseshoe Bay to Langdale service on January 1st to undergo repairs to its propulsion system.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Kropf Industrial Delivers First All-Electric Travel Lift

Kropf Industrial, manufacturer of the industry-leading Conolift line of boat handling equipment, is excited to announce that its first all-electric travel lift is now in service in Ontario. The advanced design has eliminated both the diesel power unit and the hydraulic system, yielding a simplified machine that is quiet, and free from emissions and the risk of spills.

Read More



Mercury Marine enhances Joystick Piloting capabilities, laying the groundwork for an exciting future in effortless autonomous boating

Hubbell-Marine Stainless steel outlet covers

Mercury Marine®, a division of Brunswick Corporation has announced a software update for its SmartCraft®operating system that gives Joystick Piloting powerful new capabilities. The system can now automatically counteract the effects of wind, waves and current while a boater is driving with the joystick, giving them the ability to dock and maneuver with effortless precision.

Read More