West System

Jan 30, 2018

Renowned industry veterans partner with California-based originator of high- performance, biobased epoxy formulations.

Entropy Resins, the originator of leading biobased epoxy formulations for adhesive, coating, and composites applications, is joining Gougeon Brothers, Inc., manufacturers of WEST SYSTEM® and PRO-SET® epoxies. This partnership will expand Entropy Resin’s line of performance epoxy systems. Founded in 2010, by brothers Desi and Rey Banatao, Entropy Resins gained acceptance in sporting goods, advanced composites, and building materials, by helping manufacturers reduce the carbon footprint of their products through the use of renewable, sustainably sourced feedstocks.

Entropy Resins was the first epoxy formulator to exclusively design their products to maximize biobased, renewable ingredients. They also pioneered the use of the USDA’s BioPreferred labeling program to quantify the use of rapidly renewable feedstocks. Entropy extended this definition of sustainability through the use of Life Cycle Analysis so that users and manufacturers can fully evaluate the benefits of biobased epoxy systems in their products and in turn, how those products will affect the environment.

“We are extremely excited about this partnership as it allows Entropy Resins to lean on years of expertise in the epoxy industry to significantly improve our customer experience and reach a much wider audience,” Desi Banatao, co-founder and CEO of Entropy, said. “We feel the Entropy Resins brand is a strong fit with both WEST SYSTEM and PRO-SET as we share common goals of creating unique value for the customer and a commitment to quality.”

Located in Bay City, Michigan since opening their doors in 1969, Gougeon’s WEST SYSTEM and PRO-SET epoxy products are industry leaders for composite construction and repair. Gougeon formulates epoxies that are used in everything from boat building to the development of high-tech aircraft and spacecraft. With their Epoxyworks Magazine, they enrich epoxy users’ experiences through informative and educational articles.

“We are very pleased to welcome Desi Banatao and Entropy Resins into the Gougeon Brothers family,” said Alan Gurski, President & CEO of Gougeon Brothers, Inc. “Over the last decade we have admired them as they grew from a great idea into a best-in-class biobased epoxy brand. We share their values of high-performance products and long-term sustainability. Like us, they are energetically customer focused. We look forward to providing the needed infrastructure and customer support to take Entropy Resins to the next level. As the composites industry grows, sustainability and product life cycle will play a huge role. Likewise, a closer partnership with Rey Banatao and Connora Technologies will help to bring their groundbreaking recyclable thermoset chemistries to a broader market.”

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