April 7, 2026

Freedom Boat Club, the world’s largest boat club and a business of Brunswick Corporation (NYSE: BC), recently hosted its 2026 Freedom Forum annual franchise conference in Tampa, Florida. This year’s event marked a significant milestone for the franchise network bringing together franchise partners from across the globe to celebrate a year of exceptional growth and performance. 
 
“The 2026 Freedom Forum represents everything we stand for as a franchise organization – innovation, community, and an unwavering commitment to delivering exceptional on-water experiences,” said Scott Ward, Vice President, Freedom Franchise Systems. “Hosting the event in Tampa and expanding our scale reflects the momentum we’ve built across our global network. Our franchise partners continue to raise the bar every year, and we couldn’t be prouder of what they’ve achieved with our support.” 
 
A New Benchmark for the Freedom Forum 
Set against the scenic backdrop of Tampa Bay, the 2026 Freedom Forum brought together franchise owners, industry partners, and leadership teams for multiple days of education, networking, and celebration. The Tampa Marriott Waterside served as the perfect venue to showcase the scope and scale of Freedom Boat Club’s global franchise network, providing direct waterfront access that made this year’s on-water component the most immersive in conference history. 
 
Highlights from the 2026 Freedom Forum included: 

              • The largest on-water boat showcase in Freedom Forum history, with an expanded fleet of boats from premier brands available for hands-on testing directly from the Forum  

              • A robust partner and vendor expo connecting franchisees with top-tier products and services, from advanced marine electronics to cutting-edge membership management tools 

              • Expanded “Freedom University” programming offering franchisees interactive and peer-led education sessions on operations, marketing and sales, member experience, business development and service  

              • Networking sessions designed to foster collaboration and knowledge-sharing across Freedom’s growing global network 

Honoring Franchise Excellence: The 2026 Freedom Forum Award Recipients 
The conference culminated with an awards ceremony recognizing outstanding franchise partners for their performance during the 2025 season. The following franchisees and team members were honored: 
 
Franchise of the Year 

              • North American Franchise of the Year: FBC of Lake Norman and Lake Wylie 

              • International Franchise of the Year: FBC of Murcia 

Individual & Operational Awards 

              • Rookie Franchise of the Year: FBC of NH Lakes Region 

              • Membership Executive of the Year: Bill Edinger, FBC of Northeast Florida 

              • President’s Award: Tracy Ottenbreit and Shawn Ottenbreit 

              • Freedom Cares Award: Kevin Seelig, FBC of Northeast Florida 

              • Marketer of the Year: Tracy Coughlin, FBC of Maine 

              • Trendsetter of the Year: Mariah Lawrence and Tracy Ottenbreit 

              • Tech Partner of the Year: Carly Warren, FBC of Greater Boston and Cape Cod 

              • Guardian of Reciprocity: FBC of the Gulf Coast 

              • BoatClass Champion of the Year: Steven Dobreff, FBC of Lake St. Clair 

              • Golden Wrench Award: Adam Riley, FBC of Lake George 

Growth & Expansion Awards 

              • Top Revenue Growth: FBC of the Poconos & FBC of Lake Murray, SC – recognized for the second consecutive year 

              • Top Territory Expansion: FBC of the Grand Strand, FBC of Southport NC, FBC of Ocean Isle Beach, and FBC of Grand Dunes – led by Chris Speckman 

Sales Recognition 

Sales Platinum Club: 

              • FBC of Greater Boston and Cape Cod 

              • FBC of Seattle and Greater Puget Sound 

              • FBC of Delaware and South Jersey 

              • FBC of Northeast Florida 

              • FBC of the Gulf Coast 

Sales Gold Executives: 

              • Bill Edinger, FBC of Northeast Florida 

              • Tim Foley, FBC of Greater Boston and Cape Cod 

              • Matt Paolo, FBC of Greater Boston and Cape Cod 

              • Jane Osborne, FBC of the Space & Treasure Coasts 

              • Thomas Cutura, FBC of Ohio  

Pacesetter Club Award 

              • FBC of Channel Islands 

              • FBC of Wilmington 

              • FBC of Tennessee 

              • FBC of Ohio 

              • FBC of Ocean and Monmouth County, NJ 

Excellence Awards 

              • Excellence in Member Satisfaction – Top Coastal Club: FBC of Clear Lake, TX 

              • Excellence in Member Satisfaction – Top Lake/River Club: FBC of Lake George 

              • Excellence in Fleet Cleanliness – Top Coastal Location: Provincetown – FBC of Greater Boston and Cape Cod 

              • Excellence in Fleet Cleanliness – Top Lake/River Location: Louisville Landing Marina Fort Loudon – FBC of Tennessee 

              • Excellence in Dock Staff – Top Coastal Location: Charlestown – FBC of Greater Boston and Cape Cod 

              • Excellence in Dock Staff – Top Lake/River Location: Dunham’s Bay – FBC of Lake George 

              • Excellence in Reciprocal Experience – Top Club: FBC of Greater Boston and Cape Cod 

              • Excellence in Fleet Availability – Top Club: FBC of Newburyport, MA 

“Year after year, our franchise partners demonstrate what it truly means to be part of the Freedom Boat Club family,” said Cecil Cohn, President, Freedom Boat Club. “The enthusiasm and excellence on display at the 2026 Freedom Forum is a testament to the strength of our network and the bright future ahead for the entire Freedom Boat Club community.”