|

Freedom Boat Club Expands Its Presence in France with New Locations in Sète and Gruissan

July 28, 2026

Freedom Boat Club, the world’s largest boat club and a business of Brunswick Corporation on July 17th, announced the opening of two new locations in Southern France: Sète and Gruissan. These latest additions strengthen the Club’s leading presence along the Mediterranean coast and further support its mission to make boating more accessible through flexible, premium membership experiences.

The new locations represent another important step in Freedom Boat Club’s continued growth across Europe and build upon the success of its existing operations in the region. Together, Sète and Gruissan expand the Club’s network throughout the French Mediterranean coastline, providing members with even more opportunities to explore diverse boating destinations.

“France continues to be a strategic growth market for Freedom Boat Club, and we are thrilled to welcome Sète and Gruissan to our network,” said Arturo Gutiérrez, General Manager, Freedom Boat Club EMEA. “These two destinations offer unique boating experiences and reflect the strong demand we are seeing for convenient and accessible ways to enjoy time on the water. Their addition further strengthens our position in one of Europe’s most attractive boating regions.”

Sète offers members access to one of France’s most distinctive boating environments. Situated between the Mediterranean Sea and the expansive Étang de Thau lagoon, the location provides two complementary navigation experiences from a single home port. The year-round coastal city is renowned for its maritime heritage, vibrant cultural scene, and thriving local community. The initial fleet includes a Quicksilver 705 Open and a Sea Ray 190 SPX, both powered by Mercury outboards and selected for their versatility across both lagoon and offshore cruising.

Gruissan, meanwhile, is home to one of the region’s most dynamic marinas, featuring 1,650 berths and a strong commitment to sustainable marina operations. The location will launch with two Quicksilver 705 Open motorboats, providing members with access to the area’s scenic coastline and vibrant boating community. Gruissan’s strong seasonal and second-home market presents an excellent opportunity to introduce more people to the Freedom Boat Club boating lifestyle.

Both locations are now open and serving members.

With these additions, Freedom Boat Club continues its strategic global expansion and reinforces its leadership in the shared-access boating market, with more than 450 locations worldwide across North America, Europe, Australia, New Zealand, and the United Arab Emirates.

Related Posts

Good Advice that You Can Share – Falling Overboard Recovery Steps

By John Gullick
 
An accident that occurs with surprising frequency to passengers and crew is falling. The chance of this happening can be greatly reduced if precautions are taken, such as wearing non-skid shoes that lace up and wearing appropriate clothing that does not impede movement. Those on board should make sure they have a sound footing and a good handhold at all times. Here is an old saying to remember: “Sailors were given two hands, one for the ship and one for themselves.” 

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

Lund Boats Introduces New 2027 HG Pro Series, Combining Hardtop Protection with Big-Water Capability 

All-new 220 HG Pro and 240 HG Pro models deliver rugged heavy-gauge construction, enclosed hardtop comfort and serious fishing functionality for demanding open-water anglers. 

Lund Boats has unveiled the all-new Model Year 2027 HG Pro Series, a purpose-built heavy-gauge aluminum platform designed for anglers who pursue big-water fisheries in changing conditions. 

Read More

JBL Debuts the Flip 7 Magnet for Secure Portable Sound on the Water and Beyond

JBL has announced the Flip 7 Magnet, a flexible mounting solution that brings portable JBL Pro Sound to boats, golf carts, RVs, powersports, vehicles and more. The purpose-built magnetic accessory securely holds the best-selling JBL Flip 7 on compatible metal surfaces, while an included receiver plate extends placement to nonmagnetic surfaces. 

Read More

People