Groupe Beneteau


Nov 3, 2020

Groupe Beneteau is rolling out the “Let’s Go Beyond!” strategic plan presented on July 9.

The House of Brands is being overhauled, with the offering realigned around eight strong brands, covering the same number of market segments as previously with 12 brands. This rationalization has enabled the Group to reduce its investments in 2020 by 30% compared with 2019 (-€26m), while maintaining a strong level of activity creating new models: 18 new models were presented to our customers this summer. Other new models are currently being prepared, aimed at very promising segments, such as small outboard powered catamarans or electric lake and river boats. These changes in the line-up are supporting a new industrial strategy for the Boat Division, focused in particular on increasingly specialized production units for each type and size of boat, while accelerating development cycles.

In an adverse environment, the Group is benefiting from its global multi-specialist positioning

Following the end of the lockdown, the Group was able to achieve better revenues than forecast for June-August 2020, for both the Boat business and Housing, thanks in particular to a sustained level of deliveries during the summer period and lower-than-expected order deferrals.

Covering all recreational boat segments, the Group is benefiting from sales growth in the dayboating segment (motorboats up to 45 feet), partially offsetting the contraction in charter sales (mono and multihull sailing) and inboard motorboats.

However, the Group’s business during the last four months of 2020 will be down year-on-year

Revenues for the period from September to December 2020 are expected to be down 25% to 30% compared with the same period in 2019, linked primarily to the significant contraction in business for charter firms and invoicing for the Housing Division.

Taking into account the strong seasonality of its activities, the Group’s EBITDA and income from ordinary operations for the period from September to December are traditionally negative. The pro forma figures for the period from September to December 2019 show -€8.1m of EBITDA and -€35.3m of income from ordinary operations, with revenues of €247.8m.

The non-current items relating to the “Let’s Go Beyond!” plan and the industrial adaptation measures will be recognized in the accounts at end-December 2020. At this stage, they are estimated at €75m to €90m, and include the asset writedowns resulting from the “Let’s Go Beyond!” strategic plan and the costs for adapting production capacity and fixed costs in line with the expected changes in the markets post-Covid-19.

In line with its previous announcements, the Group has therefore quickly deployed the measures needed to adapt to this environment

The Boat Division has adjusted its production capacity in each country to respond to developments on its markets. In line with this, five sites have been gradually hibernated, closed or sold, with production transferred to other sites, and partial activity measures have been rolled out in France and Italy.

With most of the autumn shows cancelled, all of the brands have deployed a range of new innovative initiatives: organizing events, private trials and exclusive days in France (Cannes-Mandelieu, La Rochelle, Les Sables d’Olonne) and internationally (Monaco, Spain, Italy, UK, Germany, USA). The Group is also preparing for the opening of virtual shows (December 10-12) and creating new digital formats that are more immersive and interactive.

The Housing Division is safeguarding its production capacity with a view to capitalizing on the upturns on its domestic and international markets expected for 2022-2023.

Alongside this, the Group has continued to significantly scale back its direct and indirect fixed costs.

All of these adaptation measures should make it possible to reduce the Group’s costs by €45m to €65m on a full-year basis, including €25m to €35m of fixed costs.

Interim results at end-August better than forecast, impacted by the plants being closed for six weeks as a result of the health crisis.

As Groupe Beneteau has changed its year-end date, the figures presented below are interim results for 12 months of a 16-month transition year that will end on December 31, 2020.

Revenues are down -14% compared with 2019, but higher than the -16% to -18% forecast. This improvement reflects a dynamic end to the season for the dayboating segment (motorboats up to 45 feet) and a good level of execution for leisure home deliveries.

The EBITDA margin is close to 10%, better than the 8% forecast, thanks to the cost variabilization measures put in place from the first weeks of the lockdown.

The income from ordinary operations rate of 2.6% is also higher than forecast, starting to benefit from the investment rationalization plan.

Related Posts

Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line


Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More