Hella marine adds rep group, expands territory

Hella Marine

Mar 14, 2022

Hella marine has signed SGL Sales & Marketing LLP to represent its high-performance LED boat lighting, used extensively by OEM boatbuilders and retail customers, throughout the Midwest. It also expanded the territory of existing rep group Pac-West Marketing due to the retirement of Scott Morrison of Morrison Marketing.

“We’re pleased to partner with SGL,” said Gary Stidham, USA/Canada sales manager. “Michael Douglass, Marty Scott and their team have a thorough technical understanding of our products and solid, longstanding relationships with their customers. We look forward to a very successful relationship.”

Further expanding its sales and marketing efforts, Hella marine has redefined rep group Pac-West’s territory to include the Pacific Northwest. “Jess Nelson and his team were the obvious choice for this move,” said Stidham. “With Glen Wight taking the lead and their existing relationships, it was a simple and smooth transition.”

Hella marine manufactures a wide range of high-performance LED interior, exterior and navigation lamps and the new Apelo series of Underwater lights. All Hella-branded lights carry a five-year warranty and feature (EMC) Electromagnetic Compatibility.


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