Ibex Award


IBEX, The International BoatBuilders’ Exhibition & Conference received a Neptune Award for Marine Industry Marketing Excellence from the Marine Marketers of America (MMA) for their Summer Series email campaign. The 7th Annual Award winners were announced today in Miami during the National Marine Manufacturers Association’s (NMMA) Industry Breakfast at the Miami International Boat Show. The 2014 Neptune Awards recognize creativity and innovation in the marine marketing field.  

“We are extremely honoured to receive the Neptune Award from the MMA,” said Anne Dunbar, IBEX Show Director. “It is a testament to the hard work and dedication of Kate Holden, the IBEX Marketing Director and our creative strategy group, CSG Creative, who are committed to producing exceptional marketing for IBEX, and it is wonderful that their efforts were recognized by the MMA.”

IBEX won the Neptune award for their Summer Series email campaign. Three campaign emails were created, focused on visuals rather than text, to be deployed before the major summer holidays: Memorial Day, Independence Day, and Labor Day which offered cash prizes for those who registered with the promo code from the email. Click rates and the rate of return were well above the industry average, and the email series was responsible for over 1,000 registrations. 

The 25th International BoatBuilders’ Exhibition & Conference will return to the Kentucky Exposition Center in Louisville, KY from September 15 – 17, 2015. This year the entire industry will celebrate two decades of marine innovation, technology, and excellence. Highlights from the show will include industry innovation and technology, an education conference featuring super sessions, the seminar series, and free exhibitor workshops, and valuable networking opportunities for marine industry professionals. To learn more about IBEX, visit www.ibexshow.com.

Caption:  Pictured here from left to right – Anne Dunbar, IBEX Show Director; Kate Holden, IBEX Marketing Director; and Cindy Pechous, Director of Boat Show Marketing, NMMA.

Related Articles

Canada’s Marine Retailers Band Together to Form New Canadian Marine Retailers Association


The provincial marine associations from across the country, collectively representing over 80,000 jobs and $9.2B in national annual economic impact, announced the formation of a new national association whose mandate will be to represent the interests of recreational boating including recreational boat retailing and brokering, boat and engine & trailer sales, accessories, slip rentals, service, storage, fuel sales and more. Headquartered in Penetanguishene, Ontario, the newly formed Canadian Marine Retailers Association (CMRA) will focus on national issues facing the sector.

“The formation of a national voice to address the many aspects of our sector that affect the jobs and lives of Canadians from coast to coast is something many of our provincial associations have been calling for, for years,” says Brett Ramsey, President of Boating Ontario. “This is a positive step to ensuring issues facing our sector are represented to decisionmakers in the federal government.” READ MORE

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

No posts

Five Impressive Features of the New Marex 440 Cruiser

The Marex 440 Cruiser is a beacon of innovation, representing the newest generation of cruisers embellished with modern design lines and groundbreaking innovations. Spanning a length of 13.70 metres and flaunting a maximum beam of 4.27 metres, this elegant vessel is destined to become the jewel of the Marex brand. Here, we explore five key aspects of the Marex 440 that redefine the cruising experience.

1. Diverse Modifications: The Marex 440 is available in two distinctive modifications: the 440 Gourmet Cruiser, boasting a vast U-shaped kitchen layout, and the 440 Scandinavia Version, featuring an additional enclosed salon for dining. These modifications are meticulously designed to offer a versatile cruising experience, whether you prefer an expansive kitchen or an additional dining space, catering to diverse preferences and lifestyle needs. READ MORE

Stainless steel outlet covers built for harsh weather

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Stainless steel combines long-lasting corrosion resistance with an attractive, classic appearance to enhance any deck. That’s why Hubbell Marine uses it in its premium Stainless Steel Flip Covers to protect electrical terminals from impacts, weather, even curious children and pets.

Both styles of Hubbell Marine Stainless Steel Flip Covers, and associated hinge pins, springs and mounting hardware, are built from heavy-duty polished 316 stainless steel. The easy-to-clean covers are enhanced by durable elastomer base gaskets and EVA back gaskets for weatherproof reliability. READ MORE