ICOMIA LAUNCHES NEW AND IMPROVED RECREATIONAL BOATING INDUSTRY STATISTICS
The International Council of Marine Industry Associations (ICOMIA) has launched its “new and improved” 2012 Recreational Boating Industry Statistics. ICOMIA has been producing its ‘Statistics Book’ for almost 20-years – but this year’s Book is very different. “We agreed that after almost two-decades it was time to move the production of the Book from in-house to an external agency” explains Tony Rice, ICOMIA Secretary General, “And so our newly appointed design-consultant Dima Ivanov, Director of diversified marketing agency Liquid Scope Limited, created a complete revision for the 2012 edition”.
The result is a dynamic, user-friendly and more useful publication that has been launched five months earlier than usual in order to meet readers’ expectations and maintain the currency of the information. This now allows ICOMIA the time to provide an updated edition later in the year, should new data become available.
Serving as the focal point for the global industry since 1966, ICOMIA’s membership is estimated to represent more than 90% of the world’s leisure boating business, making it well positioned to provide an international compilation of data. In addition to statistics collated from member Marine Industry Association (MIAs) in a standard format, ICOMIA’s new statistic Book features:
• Global summaries of key product segments from 23 countries
• Export/import data for international trade in boats from 27 countries
• Marine engine statistics from ICOMIA’s Marine Engine Committee (IMEC)
The International Council of Marine Industry Associations – ICOMIA – is the international trade association representing the global marine industry since 1966. ICOMIA brings together national boating federations in one global organisation and represents them at an international level, presenting a strong and united voice when dealing with issues challenging the industry.
