Latest NMMA Report Shows Continued Softness in Powerboat Market Through March
June 23, 2026
NMMA’s latest Monthly Recreational Boating Industry Data Summary, featuring data through March 2026, reflects continued softness across the recreational boating market amid elevated interest rates, cautious consumer sentiment and a mixed economic picture. Year-to-date, new powerboat retail unit sales declined 5.6% to 38,052 units compared to the same period in 2025.
Performance across key segments remained mixed through the first quarter, with sales of new freshwater fishing boats and personal watercraft proving most resilient, down 1.3% and 1.0%, respectively. Outboard boats continued to represent the largest share of new boat sales by engine type, with 24,596 units sold year-to-date, down 6.6% from 2025.
Key economic indicators continue to shape the market environment. Consumer confidence remained subdued at 91.8 in March, while consumer sentiment stood at 53.3. Interest rates and affordability pressures also continue to impact large discretionary purchases, with the 30-year fixed mortgage rate at 6.2% and inflation at 3.3%.
The spring and early summer selling season will be an important indicator of where buyer demand stands as dealers and manufacturers navigate ongoing macroeconomic pressure.
NMMA’s Monthly Recreational Boating Industry Data Summary report is published at the beginning of each month and is available at no cost to members. The full report includes comprehensive retail and wholesale data, engine and segment breakdowns, and key economic indicators relevant to marine businesses. Associate Members can buy an annual subscription for $2,400 or a monthly copy for $250. Non-members can purchase an annual subscription for $3,500.
To learn more about downloading NMMA reports, click here. https://www.nmma.org/statistics/article/25339
Visit www.nmma.org/statistics or contact bi@nmma.org for more information. NMMA members have direct access to the NMMA Business Intelligence team to answer questions about NMMA data, insights and reporting.
