January 10, 2016
Marquis and Carver worked with its creative partner Freckmann Marketing Group and technology partner AVALA Marketing to create sites that are both unique in look and feel to the user, and have commonality to ensure ease of maintenance and use of one content management system.
“When Matthew [Vetzner] and I added Marquis and Carver to our responsibilities we felt we had to completely upgrade our marketing to best represent the brands, our dealer partners, current owners and prospects. I believe our new sites along with the changes we have already made with our other communication materials move us closer to our goal of properly communicating the benefits and values of the Marquis and Carver brands as well as ownership,” stated Rob Parmentier, President and CEO of Marquis and Carver Yachts.
Vice President of Marketing, Matthew Vetzner added “The objective of our new web sites was: provide greater depth of product information to support a buyers shopping and decision making process through a more immersive experience, develop sites that were responsive to the users own way of engaging with our sites, and drive lead generation at multiple points of contact and user engagements.” Vetzner went on to say, “Last year we invested heavily in our technology infrastructure to provide us with the backend power to provide a suite of digital resources for our dealer partners, prospects and owners and these new web sites bring that investment to life.”
The new web sites integrate with AVALA’s marketing automation platform, Aimbase. The sites are built using the latest technology and mobile adaptability. Each site was built with the latest ASP.net MVC framework for easy scalability, maintenance and growth on the back-end. Sites also take advantage of HTML5 and CSS3 technologies to enhance the user-experience through graphics accelerated transitions, animations and use of complex media-queries to deliver the complete desktop experience right to your phone or tablet.