MERCURY MARINE PRESIDENT JOHN PFEIFER IN NEW YORK ON PRODUCT LEADERSHIP

John Pfeifer Mercury

 

Sept 25, 2016

Boating Industry Canada was recently in New York city for a very special media event hosted by Mercury Marine. What made this event special was that it was focused on presenting Mercury’s engines and boat-control technologies to journalists outside of the marine industry.

Andy Adams was the only Canadian marine journalist there while members of the mainstream media came to the MarineMax dealership at Chelsea Piers in New York to experience boats equipped with Mercury’s latest technologies such as joystick docking, virtual anchoring and the new Active Trim system. Journalists from the Huffington Post, Popular Mechanics, Fortune, Forbes and other non-marine media were impressed with how easy and intuitive the boats were to operate.

Mercury Marine president, John Pfeifer stopped to talk to us on video about the ideas that drive innovation and product leadership at Mercury. It’s also innovative to see a marine company do so much to reach out to mainstream media to demonstrate the pleasures of boating. 

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The provincial marine associations from across the country, collectively representing over 80,000 jobs and $9.2B in national annual economic impact, announced the formation of a new national association whose mandate will be to represent the interests of recreational boating including recreational boat retailing and brokering, boat and engine & trailer sales, accessories, slip rentals, service, storage, fuel sales and more. Headquartered in Penetanguishene, Ontario, the newly formed Canadian Marine Retailers Association (CMRA) will focus on national issues facing the sector.

“The formation of a national voice to address the many aspects of our sector that affect the jobs and lives of Canadians from coast to coast is something many of our provincial associations have been calling for, for years,” says Brett Ramsey, President of Boating Ontario. “This is a positive step to ensuring issues facing our sector are represented to decisionmakers in the federal government.” READ MORE




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