It is no secret that the average Return on Investment (ROI) for exhibitors at trade shows has been falling in recent years. METS organiser Amsterdam RAI has taken an exceptionally proactive approach to reversing this trend. “As a European leader in the exhibition market organising the number one show in the leisure maritime world, it is only right that we lead the way in increasing ROI,”  says Maritime Domain Manager Irene Dros while announcing the RAI’s new lead generation software for METS 2014.  METS will be held from 18 to 20 November in Amsterdam RAI Convention Centre.

Visit Connect

Called Visit Connect, the new lead generation software will be available for a wide range of devices, includingtablets, smartphones, laptops and desktop applications. The app is available in Google Play and the App Store, and can be used to scan barcodes on visitor badges to follow up the business contact. Both the app and the software are accessible with a login code. Exhibitors are offered one license (login) for one device free of charge and can buy extra licences for just 29 euros.

“Visit Connect is an exhibitor-oriented solution that will enhance the ability to make new connections and strengthen existing ones,” explains Irene Dros. “We know that METS exhibitors are keen to both maximise their ROI and to accurately assess the benefits of participating in a given show. As well as facilitating the collation of sales leads, Visit Connect will also make the results of METS more tangible."

 Scanning  barcodes  and entering information via iPhone or Android app One of the key functionalities of Visit Connect is the ability to gather contact details of sales leads and prospects by scanning a barcode or entering information via an iPhone or Android app. During the subsequent sales analysis stage, the leads can be correlated in a wide variety of ways related to targets and timing. Additional coded pieces of information known as ‘qualifiers’ can be linked to the sales leads after scanning and notes can be added to individualleads.

Leads can be viewed online anytime via the dedicated Visit Connect portal, from where they can also be downloaded in Excel format. “Combining comprehensive data collection with live reports, Visit Connect will help METS exhibitors maximise their ROI this November,” adds Dros. “A special YouTube video  illustrates how Visit Connect works in practice.”

Exhibitor meetings at various places worldwide Despite the highly impressive addition to their portfolio, neither Amsterdam RAI nor the METS project team are resting on their laurels. They are hosting exhibitor meetings at various places worldwide throughout the months leading up to METS 2014, with the most recent being at the Miami Boat Show in cooperation with the NMMA.

“Our goal is to inform exhibitors how to best organise their participation in order to make the most of the many opportunities available,” concludes Dros. “In a similar vein, we have also introduced a webinar that helps new exhibitors optimise their METS participation. And we are offering exhibitors personal web pages where they can share company details such as brochures and press releases. With these and other initiatives we are convinced that METS 2014 will be even more profitable for our exhibitors.”

Related Posts

NMMA Canada’s Day on the Hill event hits a new high in 2024


While the Day on the Hill lobby session has been a key activity for NMMA Canada for many years now, I feel that the event hit a new high in the 2024 session in Ottawa on May 27 and 28th.

Lead by Executive Director Marie-France MacKinnon and executed by her team and their public affairs firm, BlueSky Strategy Group, the results were impressive. The NMMA Canada Board of Directors were organized into teams with business interests and special skills matched up to politicians and senior bureaucrats to most effectively present the marine industry’s agenda of issues. 

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

Compass works when electronics don’t

Hubbell-Marine Stainless steel outlet covers

Even in the event of an onboard power failure, a Ritchie Navigation SuperSport Helmsman SS-1002 magnetic compass still works. Plus, when the vessel is moving slowly in fog or while trolling, it can do something a GPS can’t: show the actual heading in real time. As a back-up to modern electronics, it’s a vital navigational tool that belongs on every commercial and recreational boat.

Read More