Nimbus Group Strengthens Commercial Focus by Introduction of CCO Role and New Management Structure

December 9, 2025

Nimbus Group has decided to make changes to its management team to strengthen commercial execution and capability to deliver an excellent customer experience. Following a period of expansion, Nimbus Group will consolidate commercial leadership, retail leadership, aftermarket and marketing into one function responsible to deliver the entire customer experience. The new function will be led by Deputy CEO Christina Evans who by this change also assumes the role Chief Commercial Officer, CCO.

The CCO will be responsible for commercial sales, retail sales, marketing, aftermarket and warranty. The change is effective as of today. 

“After a period of expanding the Nimbus Group footprint across markets and brands, it is now time to consolidate the commercial function and to focus on delivering an outstanding customer experience across all the customer touchpoints”, says Johan Inden, CEO of Nimbus Group.

In the new management structure, Retail Sales Director Sanna Andersson will keep the full responsibility for retail sales and report to the CCO. The change means that the Retail Sales Director leaves the Nimbus Group management team. CMO Michael Bohm will also leave the Nimbus Group management team but continue to report to the CEO and support the establishment of the new commercial function. From January 1, 2026, Bohm will continue his career outside Nimbus Group.
“”Bohm has been with Nimbus Group for many years and has played a key role in our commercial operations. I would like to take this opportunity to thank him for the valuable contributions he has made during his time with the company,” Johan Inden says.

Effective as of November 17, 2025, Nimbus Group’s management team will have the following composition:
Johan Inden, President and Chief Executive Officer, CEO
Christina Evans, Deputy CEO and Chief Commercial Officer, COO
Rasmus Alvemyr, Chief Financial Officer, CFO
Jakob Brandstedt, Chief Operating Officer, COO
Joacim Gustavsson, Chief Designer
Mats Jacobsson, Chief Technology Officer, CTO

Related Posts

Good Advice that You Can Share – The Art of Anchoring  

Unless a boat is secured, it will drift away. If it cannot be attached to something secure, such as a dock, piling, mooring buoy, tree, or boulder, it must be anchored. There is much more to anchoring than simply tossing the anchor over the side. 
 
An anchoring system has two parts: the anchor itself and the rode which connects the anchor to the boat. To be effective, an anchor must have good holding power, and the rode must be strong enough to withstand the strains that are put on it. 

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

Rayglass 2400 makes its Australian debut at the 2026 Sydney Boat Show

Rayglass Boats, a Brunswick Corporation (NYSE: BC) brand and a globally recognized designer and manufacturer of premium power boats, today announced that Australian boaters will get their first chance to see the Rayglass 2400 it in person for the first time. Queensland Marine Centre will bring the 2400 to the 2026 Sydney Boat Show, running 30 July – 2 August at Sydney Showgrounds, Sydney Olympic Park at Stand D104. The next generation 2700 will also be on display.

Read More

ePropulsion Enters Powered Kayak Fishing Market with Innovative kLite Electric Outboard

ePropulsion Americas, the global leader in marine electric propulsion systems and services, has announced that it is entering the powered kayak market with the all-new kLite 750 electric outboard. Building on the award-winning technology that shattered convention with the highly portable eLite, the kLite 750 is powerful, but contained in a lightweight and compact form factor ideal for recreational or fishing kayaks alike.

Read More

People