June 8, 2021

While Canada anxiously awaits the second shots and eventual re-opening, America seems to be speeding towards a full return to pre-COVID days. The NMMA has announced that it is planning for the return of their entire show lineup in September. The organization sees a significant pent up demand for live events and heightened demand for boating, especially to engage and retain the record number of new boaters who entered the market amid the pandemic.

Understanding there may be inventory challenges in the months ahead, show organizers and exhibitors will need to explore new ways to showcase the variety of boat types, brands and marine products the industry has to offer, and immerse, educate and engage attendees in the boating lifestyle.

“There’s tremendous opportunity for boat shows to play a pivotal role in facilitating the boater’s journey and retaining the millions of boaters who take to the water each year. We can’t wait to welcome back the industry and attendees to NMMA shows, and bring in the next generation of boaters who have recently entered the market–the future of our industry,” said Jennifer Thompson, NMMA’s senior vice president of boat and sport shows. “We’re well underway planning on ways to modernize NMMA boat shows with a focus on education, community participation, exhibitor engagement and the overall boat show experience, from onsite to digital.”

NMMA boat show exhibitors, stakeholders and visitors can expect to see:

• More show amenities, from live entertainment to food and beverage
• Enhanced digital show guide featuring product listings and search capabilities
• Increased educational programs to retain new and experienced boaters
• Expanded community involvement
• Comprehensive measures to ensure safe events for all involved
Understanding consumer shopping behavior is shifting, boat shows are increasingly taking a hybrid approach to bring together the in-person experience and digital offerings, and engaging show attendees well before, and long after, the event to assist them on their journey as a boater.

“Integrating Discover Boating with boat shows allows us to connect consumers seamlessly with boating, better and louder than ever – all under one brand, and year-round,” noted Thompson.