CSI Awards

Mar 16, 2021

On March 5th, the NMMA announced 58 recipients of the 2020 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged during NMMA’s 2021 State of the Recreational Boating Industry and Awards Presentation.

The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2020 and December 31, 2020.  Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 175,000 customers.

“Consumer expectations of products and services are dramatically increasing across all industries. In recreational boating, we collectively continue to enhance our brand, product and dealer experiences to provide exceptional customer service and quality products,” noted Robert Newsome, senior vice president of operations for NMMA. “Today, we honor those boat and engine brands who deliver on these values and are examples of excellence in customer satisfaction.”  

The following companies, across 13 categories, were honored with 2020 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

Aluminum Outboard Boats 
• Alumacraft
• Crestliner Boats
• G3
• Lund Boat  Company
• Tracker

Deck Boats
• Chaparral Boats Inc.
• NauticStar Boats
• Regal Boats
• Stingray Boats

Fiberglass Bass Boats
• Bass Cat Boats
• Nitro
• Ranger
• Skeeter
• Triton

Fiberglass Outboard Boats
• Blackfin Boats
• Boston Whaler
• Chaparral Boats Inc.
• Cobia Boats
• EdgeWater Boats
• Everglades Boats
• Formula Boats
• Grady-White Boats, Inc.
• Jupiter Marine International
• Monterey Boats
• Nitro
• Pathfinder Boats
• Pursuit Boats
• Ranger
• Regal Boats
• Regulator Marine
• Robalo Boats
• Sea Vee Boats
• Sportsman
• Stingray Boats
• Tiara

Inboard Engines
• Ilmor
• Indmar

Inboard Watersports Boats
• ATX Surf Boats
• Centurion Boats
• Supreme Boats
• Heyday Boats
• MasterCraft Boat Company
• Nautique Boat Company, Inc.
• Skier’s Choice, Inc. – Moomba Boats
• Skier’s Choice, Inc. – Supra Boats
• Tige Boats

Jet Boats
• Yamaha Watercraft

Outboard Engines
• Honda Marine
• Suzuki
• Tohatsu America Corporation
• Yamaha

Personal Watercraft
• Yamaha Watercraft

Pontoon Boats
• Avalon Pontoon Boats
• Barletta Pontoon Boats
• Bennington
• Crest Pontoons
• Forest River, Inc.
• G3
• Godfrey Marine
• Manitou Pontoon Boats
• Premier Marine
• Sylvan Pontoon
• Sun Tracker

Sterndrive Bowrider Boats
• Chaparral Boats Inc.
• Formula Boats
• Monterey Boats
• Regal Boats

Sterndrive Cuddy & Express Boats
• Formula Boats
• Monterey Boats
• Stingray Boats

Sterndrive Engines
• Volvo

For more information about the Marine Industry Customer Satisfaction Index program, please contact Becky Bergmann at Rollick Inc., becky.bergmann@rollick.io

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