Princecraft Celebrates their 70th Anniversary and a New Visual Identity

Princecraft 70th Anniversary

Nov 7, 2023

At Princecraft®, our expertise is shaped every day by our spirit of boating and has been for over 70 years. This spirit allows us to design solid boats, built to tackle every challenge. Our boating legacy enables us to offer you reliable, quality boats so you can explore, find your way, fish, go deep, chase your adventures, and push the limits of your playground.

In 2024, we celebrate our 70th anniversary, and to commemorate the occasion, we’ve redesigned our brand image, infusing it with new energy. Just because we’re getting older doesn’t mean we can’t still deliver you unforgettable boating adventures.

With Princecraft®, follow your Spirit of boatingTM. Watch the video.

New 2024 Website

A new visual identity means a new website. For 2024, we’re offering you a more seamless digital and buying experience website. New intuitive navigation and more features: that’s what’s in store for you on our website, now online. Discover our 2024 models and maybe even “Build your Boat” in our interactive tool? Compare models and choose your options, engine, colors, and more. You’ll instantly get our manufacturer suggested retail pricing (MSRP) for the configurations chosen. All that’ll be left to do is contact your nearest Princecraft dealer!

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The provincial marine associations from across the country, collectively representing over 80,000 jobs and $9.2B in national annual economic impact, announced the formation of a new national association whose mandate will be to represent the interests of recreational boating including recreational boat retailing and brokering, boat and engine & trailer sales, accessories, slip rentals, service, storage, fuel sales and more. Headquartered in Penetanguishene, Ontario, the newly formed Canadian Marine Retailers Association (CMRA) will focus on national issues facing the sector.

“The formation of a national voice to address the many aspects of our sector that affect the jobs and lives of Canadians from coast to coast is something many of our provincial associations have been calling for, for years,” says Brett Ramsey, President of Boating Ontario. “This is a positive step to ensuring issues facing our sector are represented to decisionmakers in the federal government.” READ MORE

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