Mar 28, 2016

Company’s Engine and Drive Parts Distribution Division Will Mark The Event With Several Major Events

SeaStar Solutions is proud to announce the 50th Anniversary of its Sierra parts and distribution division.

“Sierra Supply Company was acquired in 1966 as a division of Echlin, Inc.,” said Tom Douglass, Vice President of Sales and Marketing for SeaStar Solutions, and Sierra alumnus. “Although Sierra has been a part of several other corporations over the years, it has found a home with SeaStar Solutions. With world class distribution facilities and an ever-growing line of products, Sierra has evolved to become a vital part of the marine business.”

With a dedicated team of over 200 people, Sierra operates a 174,000 square foot, state-of-the-art distribution centre in Litchfield, IL. “Marine dealers around the world take delivery of Sierra parts practically every day,” said Joe Holtschulte, Vice President and General Manager of Sierra. “Over the past 50 years, we’ve continually improved customer service by adopting the best in technology, distribution methods and systems. That’s why we’re able to offer today’s customers the same or next day shipment on special orders, and our turnaround on stocking orders doesn’t take much longer.”

While the official 50th Anniversary won’t be formally celebrated until the actual date of 22 December 2016, the company is planning several events to be scheduled during the coming months, including a Company/Community picnic this summer at Sierra’s headquarters in Litchfield, IL, and special events at many of this fall’s upcoming distributor shows. Details on these and other events will be announced later this year.

Sierra manufactures and distributes a wide range of engine and drive parts for all major OEM marine engine brands. Every year, Sierra introduces hundreds of new products to keep pace with the advances in engine technology. In addition, it markets a line of engine oils, lubricants and additives, electronics and instrumentation, and tools and diagnostic equipment.


Related Articles

Canada’s Marine Retailers Band Together to Form New Canadian Marine Retailers Association


The provincial marine associations from across the country, collectively representing over 80,000 jobs and $9.2B in national annual economic impact, announced the formation of a new national association whose mandate will be to represent the interests of recreational boating including recreational boat retailing and brokering, boat and engine & trailer sales, accessories, slip rentals, service, storage, fuel sales and more. Headquartered in Penetanguishene, Ontario, the newly formed Canadian Marine Retailers Association (CMRA) will focus on national issues facing the sector.

“The formation of a national voice to address the many aspects of our sector that affect the jobs and lives of Canadians from coast to coast is something many of our provincial associations have been calling for, for years,” says Brett Ramsey, President of Boating Ontario. “This is a positive step to ensuring issues facing our sector are represented to decisionmakers in the federal government.” READ MORE

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

No posts

Five Impressive Features of the New Marex 440 Cruiser

The Marex 440 Cruiser is a beacon of innovation, representing the newest generation of cruisers embellished with modern design lines and groundbreaking innovations. Spanning a length of 13.70 metres and flaunting a maximum beam of 4.27 metres, this elegant vessel is destined to become the jewel of the Marex brand. Here, we explore five key aspects of the Marex 440 that redefine the cruising experience.

1. Diverse Modifications: The Marex 440 is available in two distinctive modifications: the 440 Gourmet Cruiser, boasting a vast U-shaped kitchen layout, and the 440 Scandinavia Version, featuring an additional enclosed salon for dining. These modifications are meticulously designed to offer a versatile cruising experience, whether you prefer an expansive kitchen or an additional dining space, catering to diverse preferences and lifestyle needs. READ MORE

Stainless steel outlet covers built for harsh weather

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Stainless steel combines long-lasting corrosion resistance with an attractive, classic appearance to enhance any deck. That’s why Hubbell Marine uses it in its premium Stainless Steel Flip Covers to protect electrical terminals from impacts, weather, even curious children and pets.

Both styles of Hubbell Marine Stainless Steel Flip Covers, and associated hinge pins, springs and mounting hardware, are built from heavy-duty polished 316 stainless steel. The easy-to-clean covers are enhanced by durable elastomer base gaskets and EVA back gaskets for weatherproof reliability. READ MORE